- 高级商务英语教程(1第2版新时代商务英语专业本科系列教材)
- - 作者：编者:骆裴娅|责编:高小平|总主编:翁凤翔//郭桂杭
  - 出版社：重庆大学
  - ISBN：9787568918077
  - 出版日期：2020/05/01
  - 页数：179
- 售价：16.8

内容大纲
    《高级商务英语教程1》的课文均取材于近年来世界经济及商务类权威报刊杂志的最新文章，体现了世界范围内商务活动日新月异的变化。本教材的编写目的是：在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时，重在培养学生针对现实商务活动和话题的独立分析、解决问题的能力。
    本教材的各个环节均实现了英语语言技能训练与商务专业知识学习的交叉与融合，共12个单元，每个单元分为Preview Activities，Intensive Reading，supplementar)，Reading三大部分。各单元内容分别涉及以下话题：存款与消费、汽车工业及其破产、油价下跌、贸易保护主义、住房、企业家精神、高等教育投资、青年失业、财政悬崖危机、电子商务、公司社会责任、生活彩票论。
    本教材适合于商务英语专业或英语专业(商务方向)大三学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。
作者介绍
目录
Unit 1  Saving and Consumption
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Americans Save So Little, ]~ut What Can Be Done to"Change That?
  Part Ⅲ  Supplementary Reading
    Text B  Leave It to the-Marketsl
Unit 2  Automobile Industry and Its Bankruptcy
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  The Lessons of the GM Bankruptcy
  Part Ⅲ  Supplemeiatary Reading
    Text B  The Wrong Lesson from Detroit's Bankruptcy
Unit 3  Drop of Oil Prices
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Effects of the Oil Price Drop
  Part Ⅲ  Supplementary Reading
    Text B  The Facts Behind Oil's Price Collapse
Unit 4 Trade Protectionism
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Protectionism--The Hidden Persuaders
  Part Ⅲ  Supplementary Reading
    Text B  Protectionism Alert
Unit 5  Home Ownership
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  The End of Ownership: Why Aren't Young People Buying More Houses?
  Part Ⅲ  Supplementary Reading
    Text B  America's Emerging Housing Crisis
Unit 6  Entrepreneurship
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Magic Formula
  Part Ⅲ  Supplementary Reading
    Text B  What Is "Entrepreneurship" in the 21st Century?
Unit 7  Investment in Higher Education
  Part Ⅰ  Preview Activities
  Part Ⅰ1  Intensive Reading
    Text A  Universities:Excellence vs Equity
  Part Ⅲ  Supplementary Reading
    Text B  Is an Ivy League Diploma Worth It?
Unit 8  Youth Unemployment
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Generation Jobless
  Part Ⅲ " Supplementary Reading
    Text B  Young, Educated and Jobless in France
Unit 9  Fiscal Cliff Crisis
  Part Ⅰ  Preview Activities

  Part Ⅱ  Intensive Reading
    Text A  Falling Deficit Alters Debate
  Part Ⅲ  Supplementary Reading
    Text B  After a "Fiscal Cliff" Deal, What Next?
Unit 10  E-Business
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Why E-Business Is Now Everyone's Business?
  Part Ⅲ  Supplementary Reading
    Text B  Interuet Will Continue Its Disruptive Course
Unit 11  Corporate Social Responsibility
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Just Good Business
  Part Ⅲ  Supplementary Reading
    Text B  Corporate Social Responsibility at Apple
Unit 19  Lottery of Life
  Part Ⅰ  Preview Activities
  Part Ⅱ  Intensive Reading
    Text A  Lottery of Life
  Part Ⅲ  Supplementary Reading
    Text B  So Similar, So Different

内容大纲

作者介绍

目录

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