- 商务英语综合教程
- - 作者：编者:孙春晓|责编:陈丽勋
  - 出版社：浙江大学
  - ISBN：9787308203135
  - 出版日期：2020/06/01
  - 页数：241
- 售价：19.6

内容大纲
    本教材内容丰富、语言通俗，理论性和实用性强，适合于市场营销、企业管理或工商管理等专业。
    本教材是2018年浙江工业大学重点建设教材，其编写是基于商务英语课程群体性和个体性的特点，有针对性地进行课程教授对象需求分析，将商务知识、商务技能和语言综合能力融为一体，体现教学内容的综合性和教学形式的多样性。
    本教材包含了跨学科的综合性和系统性内容，其中专业知识内容主要包括国际商务概述、国际贸易理论与实务、企业管理、市场营销、经济学理论、国际投资等方面的系统知识；商务语言内容主要包括商务英语语言的基本要求、专业资料的阅读、商务往来书信的写作、商务交易磋商的口语。
作者介绍
目录
Unit 1  Language of Business English
  I. Introduction
  II. The Roles of Business English
  III. Lexical Styles of Business Vocabulary
  IV. Syntactic Styles of Business Sentences
  V. Social Formulas of International Business Correspondences
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 2  International Price Terms
  I. Introduction
  II. Price Terms
  III. Rules for Any Transport Mode
  IV. Rules for Sea and Inland Waterway Transport
  V. Pricing
  VI. Money of Account
  VII. Commission and Discount
  VIII. Other Non-price Commercial Economic Terms
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 3  International Payments and Settlements
  I. Introduction
  II. Bill of Exchange
  III. Promissory Note and Cheque
  IV. Remittance
  V. Terms and Methods of Payment in International Trade--Collection
  VI. Terms and Methods of Payment in International Trade--Letter of
  Credit （L/C）
  VII. Documents
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 4  International Trade Practice
  I. Introduction
  II. Business Preparatory Work
  III. Business Negotiation
  IV. Signing of a Contract
  V. Performance of an Export Contract
  VI. Performance of an Import Contract
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 5  Establishing Business Relations
  I. Introduction
  II. Channels and Methods for Establishing Business Relations
  III. Contents of Mails for Establishing Business Relations
  IV. Main Channels and Methods for Credit Inquiries or Investigations
  V. Sample Letters
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 6  Inquiries and Offers
  I. What Is an Inquiry
  II. Contents in an Inquiry

  III. What Is an Offer
  IV. Contents in an Offer
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 7  Counter-Offer and Acceptance
  I. What Is a Counter-Offer
  II. Contents of a Counter-Offer
  III. What Is an Acceptance
  IV. Contents of an Acceptance
  V. Sample Business Correspondences of Negotiation
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 8  Business Management
  I. What Is Business Management
  II. Features of Business Management
  III. Objectives of Business Management
  IV. Functions of Business Management
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 9  Business Organizations
  I. Introduction
  II. Sole Proprietorship
  III. General Partnership
  IV. Limited Partnership
  V. Corporations
  Explanatory Notes on Economic Terms
  Test Yourself
Unit lO  Ways of Business
  I. Introduction
  II. Wholesaling
  III. Retailing
  IV. Franchising
  V. Agency
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 11  What Is Marketing
  I. What Is Marketing
  II. Marketing Concept
  III. Marketing and Utility
  IV. Target Market
  V. Industrial Market
  VI. Government and Institutional Markets
  VII. Consumer Market
  VIII Classes of Consumer Goods
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 12  Marketing Mix
  I. Marketing Mix
  II. Product Planning
  III. Pricing

  IV. Physical Distribution
  V. Product Promotion
  VI. The Marketing Mix of Apple Inc.
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 13  What Is Economics
  I. Economics
  II. Macroeconomics
  III. Monetary Policy and Fiscal Policy
  IV. Microeconomics
  V. Demand Curve
  VI. Supply Curve
  VII. Equilibrium Price
  Explanatory Notes on Economic Terms
  Test Yourself
Unit 14  Types of Competition
  I. Pure Competition
  II. Monopolistic Competition
  III. Oligopoly
  IV. Monopoly
  V. Monopoly vs. Oligopoly
  Explanatory Notes on Economic Terms
  Test Yourself

内容大纲

作者介绍

目录

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