- 职通商务英语<第三版>综合教程(1十二五职业教育国家规划教材)
- - 作者：编者:付检新//唐菁|责编:刘维伟|总主编:贺雪娟
  - 出版社：高等教育
  - ISBN：9787040547986
  - 出版日期：2020/08/01
  - 页数：138
- 售价：19.92

内容大纲
《职通商务英语》第一版于2010年出版，第二版于2016出版，为“十二五”职业教育国家级规划教材。教材自面世以来，以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求，编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准，将商务专业知识、跨文化交际能力与英语语言运用技能相结合；以学习者为中心，以商务活动为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学习者听、说、读、写、译等基本技能的全面训练，使学习者通晓商务技能、掌握英语知识，并具有在未来工作岗位中完成商务任务和商务交际的能力。本册为《职通商务英语（第三版）综合教程 1》，配备二维码音频资源及《教师参考书 1》（电子版），包含 8个教学单元以及 2个复习单元。各教学单元体例基本统一，由任务导入、课文精读、语言要点、商务写作等模块构成。
作者介绍
目录
UNIT 1 Business Kaleidoscope
Section Ⅰ Lead-in
Section ⅡReading What Is Business?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Letters
Section Ⅴ Listening & Speaking Expressing Opinions
Section Ⅵ Business Etiquette Business Greetings and Introductions

UNIT 2 Business Enterprise
Section Ⅰ Lead-in
Section Ⅱ Reading What Form of Business Enterprises Is Best for You?
Section Ⅲ Language Focus
Section Ⅳ Business Writing A Company Profile
Section Ⅴ Listening & Speaking Presenting a Company
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language

UNIT 3 Business Plan
Section ⅠLead-in
Section Ⅱ Reading Business Plan
Section Ⅲ Language Focus
Section Ⅳ Business Writing Agendas
Section Ⅴ Listening & Speaking Holding a Meeting
Section Ⅵ Business Etiquette Business Meeting Etiquette

UNIT 4 Business Relationship
Section ⅠLead-in
Section Ⅱ Reading What Is Corporate Entertainment?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Cards & Business Greeting Cards
Section Ⅴ Listening & Speaking Socializing
Section Ⅵ Business Etiquette Tips for Fine Dining Etiquette
Review of UNITS 1-4

UNIT5 Marketing
Section ⅠLead-in
Section ⅡReading The Marketing Mix
Section Ⅲ Language Focus
Section Ⅳ Business Writing Telephone Messages
Section Ⅴ Listening & Speaking Business Telephoning
Section Ⅵ Business Etiquette Telephone Manners

UNIT 6 Retail Business
Section ⅠLead-in
Section ⅡReading Retail Trade
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Memos
Section ⅤListening & Speaking Offering Help
Section Ⅵ Business Etiquette Business Manners
UNIT7 Banking
Section ⅠLead-in

Section ⅡReading The Business of Banking
Section Ⅲ Language Focus
Section Ⅳ Business Writing Notices
Section Ⅴ Listening & Speaking Giving and Asking for Advice
Section Ⅵ Business Etiquette Good Banking Etiquette

UNIT 8 Customer Service
Section ⅠLead-in
Section Ⅱ Reading What Is Customer Service?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letters of Complaints
Section Ⅴ Listening & Speaking Dealing with Complaints
Section Ⅵ Business Etiquette Ten Commandments of Customer Services
Review of UNITS 5-8
GLOSSARY

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