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    • 跨境电商英语/高等学校跨境电子商务系列规划丛书
      • 作者:编者:徐珺|责编:张民|总主编:孙家广
      • 出版社:清华大学
      • ISBN:9787302551034
      • 出版日期:2020/09/01
      • 页数:253
    • 售价:19.6
  • 内容大纲

        本书根据跨境电商专业人才培养的客观需求编写,旨在响应“一带一路”倡议,为高校教学与企业项目融合搭建桥梁,培养出真正符合产业端需求的应用型跨境电商人才。
        本书由10个单元构成,分别是“开启跨境电商之路、注册跨境电商账户、网店设置与商品选择、平台内营销、平台外营销、售前服务、售中服务、售后服务、商务沟通和商务合同”。注重跨境电商英语的语言文体特点,既有理论思辨,又注重理论联系实践。让学生能够在较短的时间内,在掌握跨境电商基础知识的基础上,掌握并灵活运用跨境电商英语,提升跨境电商“听、说、读、写、译”的技能与水平。
        本书既适合作为跨境电子商务专业的教材,也适合高等院校英语专业、商务英语专业和高等院校国际金融专业、国际贸易专业使用,还可供企业培训以及社会培训机构使用。
  • 作者介绍

  • 目录

    Unit 1  Getting Started for Cross-border E-commerce
      Learning Objectives
      Warming up
      Text: Why Cross-border E-commerce is the Future of E-commerce?
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: Localization—Keys to Cross-border Selling in B2B E-commerce
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 2  Registering for an Account
      Learning Objectives
      Warming up
      Text: How to Sell Your Products on Alibaba
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: Amazon Seller Registration: Everything You Need to Know to Get Started
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 3  Store Design and Product Selection
      Learning Objectives
      Warming up
      Text: E-commerce Website Design
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: How to Choose the Perfect Product for Your E-commerce Store
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 4  Inside-platform Marketing
      Learning Objectives
      Warming up
      Text: Marketing for E-commerce
      Words & Expressions61Notes & Terms

      Understanding the text
      Language Work
      Supplementary Reading: E-commerce Marketing Ideas to Drive More Sales
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 5  Outside-platform Marketing
      Learning Objectives
      Warming up
      Text: Social Media Marketing for E-commerce
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: Search Engine Marketing
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 6  Pre-sale Services of Cross-border E-commerce
      Learning Objectives
      Warming up
      Text: Pricing Strategy for E-commerce 97Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: Tips for E-commerce Product Page Copy
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 7  On-sale Services of Cross-border E-commerce
      Learning Objectives
      Warming up
      Text: How to Get E-commerce Order Fulfillment Right
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: How Can Merchants Increase Transparency and Accuracy Around International Shipping Costs?
      Words & Expressions
      Notes & Terms
      Text Comprehension

      Language Work
      Workshop
      References
    Unit 8  After-sale Services of Cross-border E-commerce
      Learning Objectives
      Warming up
      Text: Alibaba Customer Service
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: Developing a Customer Service Policy
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 9  Business Communication
      Learning Objectives
      Warming up
      Text: Business Letters
      Words & Expressions
      Notes & Terms
      Understanding the text
      Exercise
      Supplementary Reading: How's Your E-mail Etiquette?
      Words & Expressions
      Text Comprehension
      Language Work
      Workshop
      References
    Unit 10  Business Contract
      Learning Objectives
      Warming up
      Text: Contracts
      Words & Expressions
      Notes & Terms
      Understanding the text
      Language Work
      Supplementary Reading: How to Write a Business Contract
      Words & Expressions
      Notes & Terms
      Text Comprehension
      Language Work
      Workshop
      References
    Appendix  Supplementary Glossary

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