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    • 国际商务英语(初级浙江省普通高校十三五新形态教材高职高专校企合作系列教材)
      • 作者:编者:乔丽苹|责编:卢杨//王瑛
      • 出版社:西安电子科大
      • ISBN:9787560660240
      • 出版日期:2021/05/01
      • 页数:178
    • 售价:15.2
  • 内容大纲

        在商务和一般生活环境下使用英语进行沟通的能力是高职院校商务英语专业学生必备的专业核心能力。本书以一名商务英语专业学生毕业后参与的一系列商务活动为线索,从商务听、说、读、写四个维度进行知识的讲解和技能的训练。同时本书还结合由英国剑桥大学考试委员会颁发的权威证书——剑桥商务英语初级证书(BECP)考试的要点进行讲解与模拟分析,助力学生获取这一求职的“通行证”。
        作为一本新形态教材,本书内容与该课程配套的线上学习内容相对应,适合高职院校商务英语专业师生开展线上、线下相融合的混合式教学实践,提高课程教学效果。
        本书结构清晰,重点突出,实践性强,其内容按照课前—课中—课后三个环节辅助该课程的教学。书中穿插的教学微课视频为课前教学做知识与技能准备,所提供的习题能够及时有效地巩固相关知识与技能要点,可作为课后复习任务布置给学生。本书附录提供了BECP考试的备考词汇,方便学生备考。同时,本书也可为报考该考试的社会学习者提供丰富的自学内容和考试要点讲解。
  • 作者介绍

  • 目录

    Project 1 Job Application and Interview
      Skill 1 Reading a Job Advertisement
      Skill 2 Writing a Resume in English and in Chinese
      Skill 3 Speaking for a Job Interview.
      Skill 4 Practicing Business Etiquette in a Job Interview
    Project 2 Debut in the Workplace
      Skill 1 Describing Jobs and Job Responsibilities
      Skill 2 Identifying Company Organization.
      Skill 3 Meeting Colleagues as a Newcomer
    Project 3 Reporting Work Progress
      Skill 1 Reporting Work by Phone or Face-to-face
      Skill 2 Reporting Work by Email or Memo.
    Project 4 Company Biography
      Skill 1 Retelling a Company Biography
      Skill 2 Describing Company Performance
    Project 5 Making Arrangements
      Skill 1 Arranging and Confirming a Meeting
      Skill 2 Writing and Replying to an Invitation
    Project 6 Production and Quality Control
      Skill 1 Introducing Production Process of Certain Products
      Skill 2 Summarizing Quality Control Measures of Famous Companies
    Project 7 Products and Services
      Skill 1 Introducing Common Import and Export Products
      Skill 2 Telling Product Dimensions
      Skill 3 Writing Product Bullet Points
    Project 8 Branding
      Skill 1 Telling Famous Brands in the World.
      Skill 2 Telling Branding Strategies of Famous Companies in the World
    Project 9 BEC Preliminary Reading Drills
    Project 10 BEC Preliminary Writing Drills
    Project 11 BEC Preliminary Listening Drills
    Project 12 BEC Preliminary Speaking Drills
    Listening Script
    Appendix
    Project 1 Job Application and Interview
      Skill 2 Listening
      Skill 3 Listening
    Project 2 Debut in the Workplace.
      Skill 1 Listening
      Skill 3 Listening
    Project 3 Reporting Work Progress.
      Skill 1 Listening
    Project 4 Company Biography.
      Skill 1 Listening
    Project 5 Making Arrangements.
      Skill 1 Listening
      Skill 2 Listening
    Project 6 Production and Quality Control
      Skill 1 Listening
    Project 7 Products and Services

      Skill 2 Listening
    Appendix Ⅱ Vocabulary for BECP
    Appendix Ⅲ 补充材料(历年真题集)
      Test 1—SAMPLE SPEAKING TASKS
      Test 2—-SAMPLE SPEAKING TASKS
      Test 3—SAMPLE SPEAKING TASKS
      Test 4-SAMPLE SPEAKING TASKS
      Test 5—SAMPLE SPEAKING TASKS
      Test 6—SAMPLE SPEAKING TASKS
      Test 7—SAMPLE SPEAKING TASKS

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