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内容大纲
《商务英语导论》一书全面、系统地探讨了商务英语教学和研究领域的重要话题，将商务英语概念放在专门用途英语这一更加广阔的领域中探讨，向读者展现了当今商务英语教学与研究的前沿动态和发展趋势，以及英语在国际商务沟通中的重要作用。
全书分为五部分，共13章。第一部分介绍商务英语的概念，重点比较了国际商务英语和商务英语通用语的异同。第二部分探讨商务英语口语的特点、跨文化商务沟通策略、商务英语口语教学。第三部分探讨商务英语书面语的体裁特点、商务英语书面语写作和教学。第四部分探讨商务英语的互文性与互语性、新媒体技术及其在商务英语教学中的应用。第五部分探讨商务英语教学法、教材设计、商务英语教学资源。
本书每章都设计了真实任务和问题，提供了丰富的教学案例，对商务英语课程设计、教学与研究资源进行介绍，是一本通俗易懂的入门级教材和参考书，可供广大商务英语教师、学习者、商务英语社会人士阅读和参考。 -
作者介绍
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目录
总序
导读
Part I Introduction
Chapter 1 What Is Business English?
1 Introduction
2 Three studies of Business English
3 Business English around the world
4 Interconnections in Business English
5 The need for research-based teaching
6 Structure of the book
7 Summary
Chapter 2 International Business English and Business English
as a Lingua Franca
1 Introduction
2 Defining Business English as a Lingua Franca and
International Business English
3 Teaching English as a business lingua franca or
international business language
4 Analyzing Business English as a Lingua Franca
5 Business English as a Lingua Franca and International
Business English in context
6 Summary
Part II Spoken Business English
Chapter 3 Introducing Spoken Business English
1 Introduction
2 Characteristics of spoken Business English
3 The importarnce of research based on real language data
4 Discourse-based studies of spoken Business English
5 Summary
Chapter 4 Intercultural Business Interactions
1 Introduction
2 The importance of research into spoken Business English in
intercultural contexts
3 From intercultural misunderstanding to strategies that work
4 Relational strategies in multicultural meetings
5 Facework strategies in intercultural negotiations
6 Accom modation strategies in international meetings
7 Summary
Chapter 5 Teaching Spoken Business English
1 Introduction
2 Ritual exchanges in negotiations
3 Essential language in business meetings
4 The key characteristics of workplace discourse
5 Summary
Part Ⅲ Written Business English
Chapter 6 Introducing Written Business English
1 Introduction
2 Vijay Bhatia: a genre approach to written Business English
3 The influence of business culture and national culture on
written Business English: three early studies
4 Using a genre approach in the teaching of Business English
5 Summary
Chapter 7 Understanding Written Business English
1 Introduction
2 The creation of texts
3 Context and collaboration in the teaching of written
Business English
4 The response to texts
5 Using reader response in the teaching of written Business
English
6 Summary
Chapter 8 Teaching Written Business English
1 Introduction
2 The influence of context and the Business English classroom
3 The response of business practitioners to student texts
4 Summary
Part IV The Modern Business World
Chapter 9 Intertextuality and Interdiscursivity in Business English
1 Introduction
2 Research in intertextuality and interdiscursivity in Business
English
3 Intertextuality and interdiscursivity in the classroom
4 Summary
Chapter 10 New Media and Business English
1 Introduction
2 The need for multimedia literacy
3 New media and new technology in the Business English
classroom
4 Summary
Part V Learners, Teachers, and Materials
Chapter 11 Teaching Approaches and Business English
1 Introduction
2 Project-based learning
3 Team-teaching
4 Blended learning
5 Summary
Chapter 12 Designing Business English Teaching Materials
1 Introduction
2 Needs analysis surveys and communication audits
3 Corpus-based approaches
4 Surveys of published materials
5 Assessment
6 Summary
Chapter 13 Business English Resources
1 Books and textbooks
2 Journals
3 Professional associations
4 Conferences and workshops
5 Corpora
6 Online teaching resources
References
Index
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