- 国际会展英语<视听说>教程(高职高专国际商务应用系列教材)
- - 作者：编者:谢雨彤//舒立志|责编:刘士平
  - 出版社：清华大学
  - ISBN：9787302593423
  - 出版日期：2021/12/01
  - 页数：168
- 售价：18.4

内容大纲
本书根据高职高专“工学结合”培养模式编写，根据会展行业的工作环境和岗位要求，营造仿真的工作情境，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。全书共八个单元，每个单元包含五至六个模块，通过视频观看、词汇句型练习、角色扮演和口头陈述四个学习步骤，由易到难、循序渐进地让学生掌握国际会展活动中的基本知识和技能，实现会展英语运用能力培养和会展服务能力培养的有机结合。
本书难易程度适中，适合高等职业院校国际商务、会展策划与管理等相关专业教学使用，也可作为会展行业的培训教材，或会展从业人员自学之用。
作者介绍
目录
Unit 1  An Overview of Exhibition
  Module 1  Defining an Exhibition
  Module 2  Classifying Exhibitions
  Module 3  Choosing Exhibitions
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 2  Hosting an Exhibition
  Module 1  Planning an Exhibition
  Module 2  Publicizing an Exhibition
  Module 3  Inviting Exhibitors
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 3  Pre-exhibition Preparations
  Module 1  Entering the Exhibition and Security Check
  Module 2  Building a Booth
  Module 3  Inviting Clients
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 4  Visitors Reception
  Module 1  Receiving Visitors at the Booth
  Module 2  Having Dinner with Clients
  Module 3  Seeing off Clients
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 5  Exhibits Presentation
  Module 1  Introducing a Company
  Module 2  Introducing a Showroom
  Module 3  Introducing Exhibits
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 6  Business Negotiation
  Module 1  Negotiating the Price
  Module 2  Negotiating the Payment
  Module 3  Negotiating Other Terms
  Module 4  Signing a Contract
  Module 5  Further Exploration
  Module 6 Simulation Workshop
Unit 7  Post-show Work
  Module 1  Discussing Booth Dismantling
  Module 2  Giving Feedback to the Host
  Module 3  Reporting an Exhibition
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Unit 8  Business Follow-up
  Module 1  Post-show Marketing Activities
  Module 2  Following up Contracted Clients
  Module 3  Following up Potential Clients
  Module 4  Further Exploration
  Module 5  Simulation Workshop
Scripts for Videos

参考文献

内容大纲

作者介绍

目录

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