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内容大纲
本书坚持“以专业为背景培养英语应用能力，以英语为载体学习专业知识”的原则。将跨境电商的流程系统地安排在教材当中，包括主流跨境电子商务平台选择与规则熟悉、市场定位与选品、产品发布与上架规划、产品推广与优化、客户问题解决、物流与供应链管理等教学内容，主要培养学生综合运用英语进行跨境电子商务平台操作的能力。 -
作者介绍
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目录
Unit 1 An Introduction to Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
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