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内容大纲
本书的特色就在于贯穿和统领全书全过程的体练精神。每单元先提供专业知识和商贸书面交流要点的介绍，后以写作实例的形式进行商贸交流与谈判的英语（对话和信函/备忘录/报告）奉献于学习者面前，使他们能够切身体验近似真实的商贸业务过程和地道规范的商贸交流方式；继而进行大量与商务英语交流与沟通技能相关的训练和商务英语写作修辞意识的研讨培养，以此达到熟悉商贸业务过程、掌握商贸交际技能和培养商务英语写作修辞意识之目的。
本书主要包括两大部分，共15单元。第一部分是对外交流及其商务英语信函写作，第二部分为企业内部交流及其商务英语写作。每个单元基本由以下三个板块组成：商贸业务书面交流的体验感受、商务英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见，本书是集业务体验、技能训练与意识研讨为一体的实用而易于操作的商务英语写作教材。 -
作者介绍
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目录
Part One External Communication&BE Writing
Unit 1 Comnonents&Lavouts of BE Letters
1.1 Understanding the Essential & Optional Components of BE Letters
1.2 Laying Out Business English Letters
1.3 Writers’Workshop：Awareness for Effective BE Practical Writing
Unit 2 Asking to Establish Business Relations Replies
2.1 Experience & Practice
2.2 Communicating & Writing Skills
2.3 Writers’Workshop：The Process of Writing
Unit 3 Credit Enquiries & Replies
3.1 Experience & Practice
3.2 Communicating & Writing Skills
3.3 Writers’Workshop：Businesslike Poise&Formal Style
Unit 4 Enquiries &Replies
4.1 Experience & Practice
4.2 Communicating & Writing Skills
4.3 Writers’Workshop：Opening & Closing a Letter
Unit 5 Quotations, Offers & Counter-offers
5.1 Experience & Practice
5.2 Communicating & Writing Skills
5.3 Writers’Workshop：Proposition VS Counter—proposition
Unit 6 Orders & Repl ies
6.1 Experience & Practice
6.2 Communicating & Writing Skills
6.3 Writers’Workshop：Textual Development of Letters(1)
Unit 7 Payment & Replies
7.1 Experience & Practice
7.2 Communicating & Writing Skills
7.3 Writers’Workshop：Textual Development of Letters(2)
Unit 8 Shipment & Replies
8.1 Experience & Practice
8.2 Communicating & Writing Skills
8.3 Writers’Workshop：Principles for BE Writing
Unit 9 Packing & Replies
9.1 Experience & Practice
9.2 Communicating & Writing Skills
9.3 Writers’Workshop：Concreteness VS Abstractness
Unit 10 Insurance & Replies
10.1 ExpeNence&Practice
10.2 Communicating & Writing Skills
10.3 Writers’Workshop：Qualities of Effective Sentence Writing
Unit 11 Claims&Adjustments
11.1 Experience&Practice
11.2 Communicating & Writing Skills
11.3 Writers’Workshop：Create an Appropnce Tone
Unit 12 Agency
12.1 Experience & Practice
12.2 Communicating & Writing Skills
12.3 Writers' Workshop：Conciseness&Simplicit'y
Unit 13 SociaI Letters
13.1 Experience & Practicenter
13.2 communicating & writing Skill
13.3 writers’workshop：compIeteness Vs lncompletencess
Part Two Internal communication & Be Writing
Unit 14 Memorandums
14.1 Experience & Practice
14.2 Communicating & Writing Skills
14.3 writers，Workshop：Trend for Contemporary BE Letter writing
Unit 15 Business Reports
15.1 Experience & Practice
15.2 Communicating & Writing Skills
15.3 Writers，Workshop：Accu racy & Objectivity
Appendixes
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