- 中小企业对外贸易谈判(浙江省普通高校十三五新形态教材)
- - 作者：编者:姜继红|责编:刘小莉
  - 出版社：西安电子科大
  - ISBN：9787560664422
  - 出版日期：2022/05/01
  - 页数：263
- 售价：18

内容大纲
本书是一本围绕中小企业线上与线下对外贸易谈判活动的，集文本、PPT、PDF和视频于一体的新形态信息立体化教材。全书共分两大模块：传统国际贸易和跨境电子贸易，每个模块又分设具体任务。其中传统国际贸易下分九个任务：商务调查、商务接待、产品与服务、价格谈判、运输谈判、保险谈判、支付谈判、合同谈判和投诉谈判；跨境电子贸易下分六个任务：网店介绍、产品描述、售中服务、物流配送、售后服务和争端处理。每个任务从基础知识回顾、任务描述、典型对话及案例、角色模拟练习、典型表达方式、外贸函电写作及翻译、外贸单据、学习效果评估以及思想政治教育知识普及与应用等方面将线上与线下对外贸易谈判的基本技能技巧的学习融入其中。
本书适合作为普通高职学校、成人培训学校和应用型本科学校商务英语、国际经济与贸易及跨境电子商务等专业的教材，也可作为对外贸易相关从业人员的参考书。
作者介绍
目录
Introduction to Business Negotiation
Module Ⅰ Traditional International Trade
  Task 1 Business Investigation
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Oral Practice
    Self-Assessment
  Task 2 Business Reception
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Oral Practice
    Self-Assessment
  Task 3 Products and Service
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 4 Negotiation on Price
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 5 Negotiation on Shipment
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Foreign Trade Documents
    Oral Practice
    Self-Assessment

  Task 6 Negotiation on Insurance
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Document
    Oral Practice
    Self-Assessment
  Task 7 Negotiation on Payment
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 8 Negotiation on Contract
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 9 Negotiation on Complaints
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
Module Ⅱ Cross-Border Electronic Commerce Trade
  Task 1 E-store Introduction
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 2 Product Description
    Basic Knowledge Review
    Task Descriptions

    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 3 On-Sale Customer Service
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 4 Distribution Arrangement
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 5 After-Sale Customer Service
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 6 Complaints Settlement
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
Appendix 1 Ali-express平台中英文对照
Appendix 2 服装类专业用语
参考文献

内容大纲

作者介绍

目录

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