- 战略管理(十三五江苏省高等学校重点教材)
- - 作者：编者:赵彤//王圣元|责编:孙松茜
  - 出版社：东南大学
  - ISBN：9787564196134
  - 出版日期：2021/11/01
  - 页数：280
- 售价：27.2

内容大纲
   战略管理是指对一个企业或组织在一定时期的全局的、长远的发展方向、目标、任务和政策以及资源调配做出的决策和管理艺术。
    《战略管理(十三五江苏省高等学校重点教材)》在借鉴和吸收国内外战略管理理论和最新研究成果的基础上，密切结合国内企业战略管理的实际情况，介绍了战略管理的基础知识、基本方法和战略管理的前沿问题等内容。
    本书为英文教材。
作者介绍
目录
Chapter 1  Strategic Management
  1 Concept
  2 The Competitive Landscape
  3 The L/O Model of Above-Average Returns
  4 The Resource-Based Model of Above-Average Returns
  5 Vision and Mission
  6 Stakeholders
Chapter 2  The External Environment Analysis
  2.1  The General,Industry,and Competitor Environments
  2.2  External Environmental Analysis
  2.3  Segments of the General Environment
  2.4  Industry Environment Analysis
  2.5  Interpreting Industry Analyses
  2.6  Strategic Groups
Chapter 3  The Internal Organization
  3.1  Analyzing the Internal Organization
  3.2  Resources,Capabilities,and Core Competencies
  3.3  Core Competencies
  3.4  Outsourcing
  3.5  Strategic Decisions
Chapter 4  Business-Level Strategy
  4.1  Business-Level Strategy
  4.2  Customers:Their Relationship with Business-Level Strategies
  4.3  The Purpose of a Business-Level Strategy
  4.4  Types of Business-Level Strategies
Chapter 5  Competitive Behavior
  5.1  A Model of Competitive Rivalry
  5.2  Competitor Analysis
  5.3  Drivers of Competitive Actions
  5.4  Competitive Rivalry
  5.5  Likelihood of Attack
  5.6  Likelihood of Response
  5.7  Competitive Dynamics
Chapter 6  Corporate-Level Strategy
  6.1  Levels of Diversification
  6.2  Reasons for Diversification
  6.3  Value-Creating Diversification
  6.4  Diversification
  6.5  Unrelated Diversification
  6.6  Value-Neutral Diversification
  6.7  Value-Reducing Diversification:Managerial Motives to Diversify
Chapter 7  Merger and Acquisition Strategies
  7.1  The Popularity of Merger and Acquisition Strategies
  7.2  Reasons for Acquisitions
  7.3  Problems in Achieving Acquisition Success
  7.4  Effective Acquisitions
  7.5  Restructuring
Chapter 8  International Strategy
  8.1  Identifying International Opportunities:Incentives to Use an International Strategy
  8.2  International Strategies

  8.3  Environmental Trends
  8.4  International Entry Mode
  8.5  Strategic Competitive Outcomes
  8.6  Risks in an International Environment
Chapter 9  Cooperative Strategy
  9.1  Strategic Alliances as a Primary Type of Cooperative Strategy
  9.2  Business-Level Cooperative Strategy
  9.3  Corporate-Level Cooperative Strategy
  9.4  International Cooperative Strategy
  9.5  Network Cooperative Strategy
  9.6  Competitive Risks with Cooperative Strategies
  9.7  Managing Cooperative Strategies
Chapter 10  Corporate Governance
  10.1  Separation of Ownership and Managerial Control
  10.2  Ownership Concentration
  10.3  Board of Directors
  10.4  Executive Compensation
  10.5  Market for Corporate Control
  10.6  International Corporate Governance
  10.7  Governance Mechanisms and Ethical Behavior
Chapter 11  Organizational Structure and Control
  11.1  Organizational Structure and Controls
  11.2  Relationships between Strategy and Structure
  11.3  Evolutionary Patterns cf Strategy and Organizational Structure
  11.4  Implementing Business-Level Cooperative Strategies
  11.5  Implementing Corporate-Level Cooperative Strategies
  11.6  Implementing International Cooperative Strategies
Chapter 12  Strategic Leadership
  12.1  Strategic Leadership and Style
  12.2  The Role of Top-Level Managers
  12.3  Managerial Succession
  12.4  Key Strategic Leadership Actions
参考文献 (References)
后记

内容大纲

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