- 外贸英文函电(高等院校应用型国际经济与贸易专业精品教材)
- - 作者：编者:柯倩//陈娃|责编:卢小雷
  - 出版社：电子工业
  - ISBN：9787121443411
  - 出版日期：2022/10/01
  - 页数：213
- 售价：21.6

内容大纲
本书按照实际外贸流程编排各章节内容，从外贸英文函电的概念、格式、写作技巧等基础内容开始介绍，再到建立业务关系，模拟真实场景下的询盘、发盘、还盘、确定样品、下订单、订合同、付款、发货、保险和索赔等流程，同时引入国内最大的专业外贸论坛——福步论坛，大量使用最新的真实案例，还增加了电子邮件、日常交流、求职等专项内容，旨在让学生全面了解外贸交流过程中可能出现的各种真实情况。全书以理论结合实例、实训形式编排，有序且系统地精讲精炼外贸英文函电领域需要的基础知识与实务技能。本书既可作为高等职业院校跨境电子商务、国际贸易、电子商务、商务英语、对外贸易等外贸相关专业（方向）的教学用书，也可作为应用型本科院校的实践型课程的教材，还可作为外贸相关行业从业人员和外贸培训机构的培训教材。
作者介绍
目录
Chapter 1  Introduction of Business Letters
  1.1  The Importance and Principles of Business Letters
    1.1.1  The Importance of Business Letters
    1.1.2  Principles of Business Letters
  1.2  Layout of Envelopes
    1.2.1  Blocked Style
    1.2.2  Indented Style
  1.3  Parts of Business Letters
    1.3.1  Standard Parts
    1.3.2  Optional Parts
  1.4  Layout of Business Letters
    1.4.1  Full Block Style
    1.4.2  Indented Style
    1.4.3  Modified Block Style
  1.5  Useful Expressions
  1.6  Exercises
Chapter 2  Establishing Business Relations
  2.1  Introduction
    2.1.1  Source of Customer Channels
    2.1.2  Content of These Letters
  2.2  Specimen Letters
    2.2.1  Letters to Different Organizations for Referral Retention
    2.2.2  Letters Seeking Cooperation
    2.2.3  Replies to Letters Seeking Cooperation
  2.3  Useful Expressions
  2.4  Exercises
Chapter 3  Inquiries, Offers and Counter-offers
  3.1  Introduction
    3.1.1  Inquiries
    3.1.2  Offers
    3.1.3  Counter-offers
  3.2  Specimen Letters
    3.2.1  General Inquiries
    3.2.2  Specific Inquiries
    3.2.3  Replies to Inquiries
    3.2.4  Firm Offers
    3.2.5  Non-Firm Offers
    3.2.6  Acceptance of Counter-offers
    3.2.7  Rejection of Counter-offers
  3.3  Useful Expressions
  3.4  Exercises
Chapter 4  Samples
  4.1  Introduction
    4.1.1  Advertising Samples
    4.1.2  Sale by Samples
  4.2  Specimen Letters
    4.2.1  Asking for the Sample
    4.2.2  Sending the Sample
    4.2.3  Receiving the Sample
    4.2.4  Modifying the Sample

    4.2.5  Sale by Seller's Sample
    4.2.6  Sale by Buyer's Sample
  4.3  Useful Expressions
  4.4  Exercises
Chapter 5  Orders and Contracts
  5.1  Introduction
    5.1.1  Order Acknowledgement
    5.1.2  Purchase and Sales Confirmations
    5.1.3  Purchase and Sales Contracts
  5.2  Specimen Letters
    5.2.1  Placing a Purchase Order
    5.2.2  Acknowledgement of the Purchase Order
    5.2.3  Rejecting an Order
    5.2.4  Accepting an Order
    5.2.5  Purchase Confirmations
    5.2.6  Sales Confirmations
    5.2.7  Purchase Contracts
    5.2.8  Sales Contracts
  5.3  Useful Expressions
  5.4  Exercises
Chapter 6  Payment
  6.1  Introduction
    6.1.1  Remittance
    6.1.2  Collection
    6.1.3  Letter of Credit
  6.2  Specimen Letters
    6.2.1  Proposing to Pay by L/C
    6.2.2  Urging the L/C
    6.2.3  Proposing L/C Amendment
    6.2.4  Extending L/C
    6.2.5  Telegraphic Transfer(T/T)
    6.2.6  Documents against Acceptance(D/A)
    6.2.7  Documents against Payment(D/P)
  6.3  Useful Expressions
  6.4  Exercises
Chapter 7  Packing and Shipment
  7.1  Introduction
    7.1.1  Types of Packing
    7.1.2  Shipping Marks
    7.1.3  Shipping Methods
    7.1.4  Terms of Shipment
  7.2  Specimen Letters
    7.2.1  Negotiations on Packing Requirements
    7.2.2  Shipping Instructions
    7.2.3  Shipping Advice
    7.2.4  Urging Shipment
    7.2.5  Partial Shipment
  7.3  Useful Expressions
  7.4  Exercises
Chapter 8  Insurance

  8.1  Introduction
    8.1.1  Types of Coverage
    8.1.2  CIF and CFR
    8.1.3  Effecting Insurance and Insurance Claims
  8.2  Specimen Letters
    8.2.1  Asking the Seller to Effect Insurance
    8.2.2  Asking the Buyer to Effect Insurance
    8.2.3  Consulting an Insurance Company
    8.2.4  Insurance Company Quotation
    8.2.5  Applying for Insurance
    8.2.6  Asking the Buyer for Insurance Claims
    8.2.7  Claims Against Insurance Company
  8.3  Useful Expressions
  8.4  Exercises
Chapter 9  Complaints, Claims and Settlement
  9.1  Introduction
    9.1.1  Types of Complaints and Claims
    9.1.2  Principles of Handling Claims
  9.2  Specimen Letters
    9.2.1  Complaints and Claims about Wrong Goods Delivery
    9.2.2  Complaints and Claims for Non-conformity Quality
    9.2.3  Claims for Short Delivery
    9.2.4  Claims for Poor Packing
    9.2.5  Claims for Short Weight
    9.2.6  Acceptance of a Claim
    9.2.7  Rejection of a Claim
    9.2.8  Compensation Negotiations
    9.2.9  Application for Compensation Installment
    9.2.10  Application for Deferred Compensation
    9.2.11  Compensation Alternatives
  9.3  Useful Expressions
  9.4  Exercises
Chapter 10  Agencies
  10.1  Introduction
    10.1.1  Types of Agents
    10.1.2  Qualifications of Prospective Agents
    10.1.3  Agency Agreement
  10.2  Specimen Letters
    10.2.1  Application for Agency
    10.2.2  Seeking an Agent
    10.2.3  Appointing an Agent
    10.2.4  Rejecting an Application for Agency
    10.2.5  Confirmation of Agency Terms
    10.2.6  Market Reports
    10.2.7  Sole or Exclusive Agency Agreement
  10.3  Useful Expressions
  10.4  Exercises
Chapter 11  Other Forms of Letters
  11.1  Emails
    11.1.1  Format of Emails

    11.1.2  Specimen Emails
  11.2  Invitation
    11.2.1  Types of Invitation Letters
    11.2.2  Content of Invitation Letters
    11.2.3  Invitation Cards
    11.2.4  Specimen Letters
  11.3  Job Application
    11.3.1  Resumes
    11.3.2  Specimen Resumes
    11.3.3  Cover Letters
    11.3.4  Specimen Letters
  11.4  Useful Expressions
  11.5  Exercises
参考文献

内容大纲

作者介绍

目录

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