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内容大纲
本教程用全英文编写，是一本理论与实践相结合的实用型教材。本教材的目的旨在培养高素质、应用型复合人才。本教程既可作为跨境电子商务、商务英语、国际商贸等相关专业教学用书，也可作为跨境电子商务岗位的培训材料以及从事相关行业人员的自学用书。
全书共分为八章，主要内容包括电子商务概述、电子商务平台、电子商务营销、电子支付、电子商务物流、电子商务客户服务、电子商务安全管理及电子商务法律等。 -
作者介绍
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目录
Chapter 1 Introduction to E-commerce
1.1 Overview of E-commerce Technology
1.2 Architectural Framework of E-commerce
1.3 The Classification of E-commerce Applications
1.4 E-commerce Work Pattern
References
Exercises
Chapter 2 E-commerce Platforms
2.1 Overview of E-commerce Platform
2.2 Online Marketplace
2.3 Major Online Marketplaces in China
2.4 Procedures of Opening an Online Store
References
Exercises
Chapter 3 E-commerce Marketing and Online Promotion
3.1 Overview of E-commerce Marketing
3.2 Electronic Marketing Theories
3.3 Electronic Marketing(E-marketing) Activities
3.4 Online Promotion
3.5 Online Advertising Methods
References
Exercises
Chapter 4 Electronic Payment
4.1 Traditional Payment Methods
4.2 Electronic Payment Methods
4.3 E-payment Systems
4.4 Third-Party Payment
4.5 Mobile Payment
References
Exercises
Chapter 5 E-commerce Logistics
5.1 Overview of Logistics
5.2 E-commerce Logistics
5.3 Cross-border E-commerce Logistics Mode
References
Exercises
Chapter 6 E-commerce Customer Service
6.1 Overview of E-commerce Customer Service
6.2 Pre-sales Service of E-commerce
6.3 After-sales Service of E-commerce
6.4 E-commerce Customer Service Agents
References
Exercises
Chapter 7 Security Management of E-commerce
7.1 Analysis of the Risks and Administration in Network Transactions
7.2 Client Authentication Technology
7.3 Preventing Intrusion by Hackers
7.4 The Safety Management System of the Network Trading
References
Exercises
Chapter 8 Legal Issues of E-commerce
8.1 Legal Protection of E-commerce Transaction Security
8.2 E-commerce Law
References
Exercises
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