- 国际商务函电(英文版)
- - 作者：编者:邓来英//刘芬|责编:刘艳
  - 出版社：清华大学
  - ISBN：9787302624905
  - 出版日期：2023/01/01
  - 页数：221
- 售价：23.6

内容大纲
本教材以培养商务英语专业学生的英语书面表达和沟通能力为目标，以外贸企业典型业务工作流程为主线展开编写。教材共11章，涵盖商务函电基础知识和外贸业务的各环节，包括建立业务联系、询盘、报盘和还盘、接受与订单、签订合同、支付、包装、保险、运输、投诉与索赔等。每个章节都以任务为导向，包含导学、外贸知识、信函样例、情景对话和拓展阅读等部分，并专门列出了函电撰写功能句型，精心设计了业务技能训练。业务技能训练中还有各类习题和信函撰写练习，旨在从不同角度淬炼学生的商务知识和函电撰写沟通技能，使学生能够将商务知识和语言技能融会贯通，为将来走向商务类岗位打下坚实的基础。教材配有电子课件、微课视频和练习参考答案，读者可从www.tsinghuaelt.com下载使用。
本书既可作为普通高等院校商务英语、国际贸易及相关专业的教材，也可作为外贸从业人员的参考用书，还可作为外贸培训行业的培训辅导用书。
作者介绍
目录
Chapter 1 Fundamentals of Business Communication
  Part 1 Business Knowledge
    Section 1 Basic   Parts of a Business English Letter
    Section 2 Writing Principles of Business English Letters
    Section 3 Formats of Business English Letters
    Section 4 Email Etiquette
  Part 2 Typical Phrases for Business English Emails
  Part 3 Skill Training
  Part 4 Additional Reading
Chapter 2 Establishment of Business Relations
  Part 1 Business Knowledge
    Section 1 Ways to Establish Business Relations
    Section 2 How to Make a Credit Status Enquiry
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 3 Enquiry
  Part 1 Business Knowledge
    Section 1 What Is an Enquiry in International Business
    Section 2 How to Make an Enquiry
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 4 Offer and Counter Offer
  Part 1 Business Knowledge
    Section 1 Offer, Firm Offer and Non-firm Offer
    Section 2 Counter Offer
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 5 Acceptance and Orders
  Part 1 Business Knowledge
    Section 1 Acceptance
    Section 2 Order
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 6 Contracts
  Part 1 Business Knowledge
    Section 1 Contracts in Business
    Section 2 Format and Main Contents of a Contract or Confirmation
  Part 2 Case Study

  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 7 Payment
  Part 1 Business Knowledge
    Section 1 Modes of Payment
    Section 2 Circulation Process of Documentary L/C
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 8 Packing
  Part 1 Business Knowledge
    Section 1 What Is Packing？
    Section 2 Packing Marks
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 9 Insurance
  Part 1 Business Knowledge
    Section 1 Covering Cargo Insurance
    Section 2 A General Introduction to China's Cargo Insurance
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 10 Shipment
  Part 1 Business Knowledge
    Section 1 International Transportation of Goods
    Section 2 Bill of Lading
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 11 Complaints and Claims
  Part 1 Business Knowledge
    Section 1 Complaints and Claims
    Section 2 How to Handle Complaints and Claims
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading

内容大纲

作者介绍

目录

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