- 商业伦理(英文版新视界商务英语系列教材)
- - 作者：编者:刘白玉//王玉//钟珑菲//余慕鸿|责编:邵振贤|总主编:郭桂杭//刘白玉
  - 出版社：中国人民大学
  - ISBN：9787300316451
  - 出版日期：2023/04/01
  - 页数：202
- 售价：16.8

内容大纲
《商业伦理（英文版）》是为商务英语专业学生设计的核心课教材，主要有如下特点：第一，内容系统全面。教材涵盖商业伦理的主要领域，包括商业伦理理论、生产伦理、营销伦理、消费伦理、员工管理伦理、环境伦理、跨文化管理伦理。第二，语言地道规范。资料均选自英美原版教材、网站或中国官方英文报刊、网站，语言原汁原味，学生能学到地道的英语。第三，案例教学突出。每章均有两个真实案例，一个微型案例，一个大案例。通过案例分析，培养学生分析问题和解决问题的能力。第四，中国元素鲜明。教材选取大量中国企业素材、案例、商业伦理文化。“中国伦理文化”（中英文）栏目是本教材的创新点。本教材既可供商务英语专业本科学生使用，也可供工商管理专业、国际商务专业、国际贸易专业、人力资源管理专业学生使用，还可供大学英语选修课使用。
作者介绍
目录
Chapter 1  Outline of Business Ethics
  Mini-case
  Text: Outline of Business Ethics
  Extended Reading: The Importance of Business Ethics
  Case Study: Boeing and the Recruiting of the Govemment Purchasing Agent
  Chinese Ethical Culture
Chapter 2  Theories for Business Ethics
  Mini-case
  Text: Theories for Business Ethics
  Extended Reading: The Caux Principles for Responsible Business
  Case Study: Battling over Bottled Water
  Chinese Ethical Culture
Chapter 3  Production Ethics
  Mini-case
  Text: Production Ethics
  Extended Reading: Ethics and Production
  Case Study: Ethical Issues in Production at Gucci in Shenzhen, China
  Chinese Ethical Culture
Chapter 4  Marketing Ethics
  Mini-case
  Text: Marketing Ethics
  Extended Reading: Ethics and Marketing
  Case Study: Free Speech or False Advertising
  Chinese Ethical Culture
Chapter 5  Consumer Ethics
  Mini-case
  Text: Consumer Ethics
  Extended Reading: Effective Solutions Needed to Curb Young People's Overborrowing
  Case Study: Green Beauty
  Chinese Ethical Culture
Chapter 6  Employee Management Ethics
  Mini-case
  Text: Employee Management Ethics
  Extended Reading: Management of Human "Resources" - an Ethical Problem Between Rights and Duties
  Case Study: Driving for Old Dominion
  Chinese Ethical Culture
Chapter 7  Environmental Ethics
  Mini-case
  Text: Environmental Ethics
  Extended Reading: Holding the Responsibility Based on the Mission
  Case Study: The Most Environmentally Friendly Companies in the USA
  Chinese Ethical Culture
Chapter 8  Business Ethics in Cross-cultural Management
  Mini-case
  Text: Business Ethics in Cross-cultural Management
  Extended Reading: Different Cultures, Different Business Ethics
  Case Study: Nestlé and the Making of Brazil's Obesity Crisis
  Chinese Ethical Culture

内容大纲

作者介绍

目录

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