- 外贸英语函电(经济贸易类新形态教材高等职业教育教学改革特色教材)
- - 作者：编者:郝美彦//周贺|责编:张晓鹏//宋雪凌
  - 出版社：东北财大
  - ISBN：9787565445620
  - 出版日期：2023/05/01
  - 页数：196
- 售价：18.4

内容大纲
    本教材分为5个项目，共12个任务、1个综合技能训练。选用本教材的教师可以根据学情变化调整学习任务的顺序，以此来开展教学。该教材同时具备了“活页”和“教材”的双重属性，又具备了“学习资料”和“活页笔记”的双重功能。
    本教材以学生为主体，以外贸工作任务为载体，以工作过程为导向设计了项目化工作页，注重学生的参与性和实践性，强调学生自主学习和写作技能的训练。
    本教材适用于高等职业国际经济与贸易、商务英语、电子商务、市场营销、跨境电商等经济类专业“外贸英语函电”等课程的教学，也可供从事外贸业务活动的从业人员自学或参考。
作者介绍
目录
Task 1  Basic Knowledge
  Activity 1  Introduction
    Learning Objectives
    Lead-in
    1.1  Several Important Principles of Good Writing
    1.2  The Structure and Layout of a Business Letter
    1.3   Structure of E-mail
    1.4  Discussion
    1.5  Expected Learning Outcomes
    Skill Training
Task 2  Preparation of Business
  Activity 2  Establishing Business Relations
    Learning Objectives
    Lead-in
    2.1  Relevant Knowledge
    2.2  Specimen Letters
    2.3  Discussion
    2.4  Sentences Link
    2.5  Expected Learning Outcomes
    Skill Training
Task 3  Negotiation of Business
  Activity 3  Inquiry
    Learning Objectives
    Lead-in
    3.1  Relevant Knowledge
    3.2  Specimen Letters
    3.3  Discussion
    3.4  Sentences Link
    3.5  Expected Learning Outcomes
    Skill Training
  Activity 4  Offer
    Learning Objectives
    Lead-in
    4.1   Relevant Knowledge
    4.2  Specimen Letters
    4.3  Discussion
    4.4  Sentences Link
    4.5  Expected Learning Outcomes
    Skill Training
  Activity 5  Counter-offer
    Learning Objectives
    Lead-in
    5.1  Relevant Knowledge
    5.2  Specimen Letters
    5.3  Discussion
    5.4  Sentences Link
    5.5  Expected Learning Outcomes
    Skill Training
  Activity 6  Acceptance
    Learning Objectives

    Lead-in
    6.1   Relevant Knowledge
    6.2  Specimen Letters
    6.3  Discussion
    6.4  Sentences Link
    6.5  Expected Learning Outcomes
    Skill Training
  Activity 7  Contracts and Agreements
    Learning Objectives
    Lead-in
    7.1   Relevant Knowledge
    7.2  Specimen Letters
    7.3  Discussion
    7.4  Sentences Link
    7.5  Expected Learning Outcomes
    Skill Training
Task 4  Implementation of Contract
  Activity 8  Establishing and Amending an kC
    Learning Objectives
    Lead-in
    8.1  Relevant Knowledge
    8.2  Specimen Letters
    8.3  Discussion
    8.4  Sentences Link
    8.5  Expected Learning Outcomes
    Skill Training
  Activity 9  Effecting Shipment
    Learning Objectives
    Lead-in
    9.1  Relevant Knowledge
    9.2  Specimen Letters
    9.3  Discussion
    9.4  Sentences Link
    9.5  Expected Learning Outcomes
    Skill Training
  Activity 10  Covering Insurance
    Learning Objectives
    Lead-in
    10.1  Relevant Knowledge
    10.2  Specimen Letters
    10.3  Discussion
    10.4  Sentences Link
    10.5  Expected Learning Outcomes
    Skill Training
  Activity 11  Urging Payment
    Learning Objectives
    Lead-in
    11.1  Relevant Knowledge
    11.2  Specimen Letters
    11.3  Discussion

    11.4  Sentences Link
    11.5  Expected Learning Outcomes
    Skill Training
  Activity 12  Making a Complaint and Claim
    Learning Objectives
    Lead-in
    12.1  Relevant Knowledge
    12.2  Specimen Letters
    12.3  Discussion
    12.4  Sentences Link
    12.5  Expected Learning Outcomes
    Skill Training
Task 5  Comprehensive Writing-skill Training
    Overall Expected Learning Outcomes
    Bibliography

内容大纲

作者介绍

目录

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