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内容大纲
“21世纪大学商务英语实用教程”依据国家教材委员会颁布的《全国大中小学教材建设规划(2019-2022年)》与教育部颁布的《普通高等学校教材管理办法》,结合《中国英语能力等级量表》与《大学英语教学指南》(2020版)的最新要求,在立足大学英语教学实践的基础上,将商务专业知识、跨文化交际能力与英语语言运用技能相结合。
按照《高等学校课程思政建设指导纲要》要求,本教材融入商业文化、社会主义核心价值观、职业道德等思政元素,并加入国际商务礼仪,实现商务英语与思政教育的有机结合,使学生在商务活动中,既能够展示我们的国民素质,也能提升我们的国际形象。
“21世纪大学商务英语实用教程”系列第二册教材,围绕Recruitment, Globalization, Business Conference, Business Travel与Negotiation五大主题,以学习者为中心,以商务活动为环境,以商务交际为目的,通过听、说、读、写、译等基本技能的全面训练,使学习者通晓商务技能,形成良好的商务英语运用能力和跨文化商务沟通能力。 -
作者介绍
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目录
Unit 1 Recruitment
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Connecting Employers with Job Seekers in Today's Economy
TEXT B Factors Affecting Recruitment
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Proiect
Unit 2 Globalisation
Part I Lead-in
Part II Listening
Part III Reading
TEXT A What Is Globalisation?
TEXT B Pros and Cons of Globalisation: Is It Good or Bad?
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 3 Business Meeting
Part I Lead-in
Part II Listening
Part III Reading
TEXT A How to Make a Great Presentation?
TEXT B How to Conduct a Meeting?
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 4 Business Travel
Part I Lead-in
Part II Listening
Part III Reading
TEXT A What Is Business Travel?
TEXT B Stay Safe and Healthy on a Business Trip
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 5 Negotiation
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Three Keys to Achieving a Win-Win Outcome
TEXT B How to Conduct High Stakes Negotiations in the Digital Age Without Being Shortchanged
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
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