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- 新发展商务英语视听说教程(3思政智慧版职业教育商务英语专业智慧云版系列教材)
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- 作者：编者:周艳芳|责编:武丽娟|总主编:何高大
- 出版社：北京理工大学
- ISBN：9787576304633
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售价：23.92
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内容大纲
本教材以商务英语专业学生为教学对象，坚持课程思政、人文性原则、思辨创新性原则和线上线下混合学习原则，融合商务英语素养、语言学习和职业技能，实现知行合一的立体学习目标；遵循工作过程系统化理念，基于商务领域正常的工作流程开发和设计教材内容，与商务人才的职业能力发展同步，旨在培养学生深刻理解和把握“四个自信”“四个意识”“两个维护”，提升学生的爱国情怀，提高学生用英语讲好中国故事的能力，提高学生的商务英语语用能力、职业岗位能力和终身学习能力。
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作者介绍
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目录
Unit 1 Market Research
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 2 Business Presentation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 3 Products
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 4 Marketing
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 5 Branding
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 6 Online Business
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 7 Trade Fairs
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 8 Business Negotiation
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
Unit 9 Customer Service
Overview
Listening Strategies
Lead-in
Business Communication
Project-based Task
Self-assessment Checklist
Time for Fun
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