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内容大纲
教材共分为16章,除了第一章总体介绍外贸函电,第二章介绍外贸函电的基本结构外,其他14章均为介绍对外贸易环节中所涉及的各类函电,包括询盘、发盘、还盘、接受、合同、支付、信用证、包装、装运、保险、索赔等。每一章大致由以下几个部分组成:导引、学习目标、写作原则(介绍了涉及函电类型的写作原则和写作特点)、样信介绍(分析样信的遣词造句)、样信评价(评价每封样信)、信函对比分析(分成两组,每组的两封信的内容大致相同,写作质量有高低,通过直观对比其优缺点来提高学习者的写作能力)。除了丰富的信函案例,教材还通过各种练习形式来加强学习者对各类信函常用词汇和表达的积累,进一步丰富学习者撰写各类信函的素材。 -
作者介绍
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目录
Chapter 1 Basic Knowledge of Business Letters
Introduction
Section One The Meaning of Business Letters
Section Two The Roles of Business Letters
Section Three Writing Principles of Business Letters
Section Four Useful Words and Expressions
Section Five Exercises
Ideological and Political Garden
Chapter 2 Format and Structure of Business Letters
Introduction
Section One Forrnat of Business Letters
Section Two Structure of Business Letters
Section Three Addressing Envelopes
Section Four Useful Sentences and Expressions
Section Five Exercises
Ideological and Political Garden
Chapter 3 Letters of Establishing Business Relations
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 4 Letters of Enquiries and Replies
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 5 Letters of Offers and Counter-offers
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 6 Letters of Order and Confirmation
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 7 Letters of Payment
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 8 Establishment of C and Anlendment
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letter
Section Five Useful Expressions and Sentences
Section SiX Exercises
Ide010gical and Political Garden
Chapter 9 Lette of packing
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letter
section Five Useful Sentences and Expre。siOns
Section Six Exercises
Ide010gical and Political Garden
Chapter 10 Letters of Transportation
Intruduction
Section One Writing Principles
Section Two Sample Letters
SecfiOn Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expression
Secfion Six Exercises
IdeOlOgical and Political Garden
Cllapter 11 Letters of Insurance
Intrducfion
Section one Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Idecological and Political Garden
Chapter 12 Routine Claims and Persuasive Claims
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 13 Letters of Adjustments and Refusals
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 14 Letters of Agencies
Introduction
Section One Writing Principles
Section TWO Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 15 International Sales Contract
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 16 other Letter Writing
introduction
Section One Letters of Introduction
Section Two Letters of Apology
SectiOn Three Letters of Appointment
Section Four Letters of Thanks
Section Five Letters of Congratulation
Section Six Letters of Notices
SectiOn Seven Useful Sentences and Expressions
Section Eight Exercises
Ideological and Political Garden
Appendix Samples of Letter of Credit and Commercial Documents
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