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内容大纲
本教程主要培养学生的阅读理解能力、语言观察能力、逻辑思维能力、跨文化沟通能力、通过阅读获取信息的能力等。本教程把提高学生的阅读技能，培养阅读兴趣，养成良好的阅读习惯和扩大词汇量也作为预设目标。
本教程选材力求将一般英语和商务英语文章相结合，逐渐增加商务英语文章的数量。
本教程选材力求短小精悍，内容隽永，兼顾题材的丰富性和体裁的多样性，特别注重文章的趣味性和可读性，以培养和保护学生的阅读兴趣。
每单元的阅读材料涉及国际商务的一个领域，阅读技巧涉及词汇理解、句子理解、段落理解、篇章理解和快速阅读技巧等。在难度上由浅入深，篇幅上从短到长，循序渐进。 -
作者介绍
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目录
Unit 1 International Organizations
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Roles of International Organizations in the Global Economy
Text B Story of the International Chamber of Commerce
Part Ⅲ Reading Skills: 因果关系的理解
Part Ⅳ Supplementary Reading: What Is the World Trade Organization?
Part Ⅴ Test Yourself
Unit 2 Telecommunications
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Computer and the Poet
Text B Getting the Message, at Last
Part Ⅲ Reading Skills: 定语从句的理解
Part Ⅳ Supplementary Reading: What, No Phone?
Part Ⅴ Test Yourself
Unit 3 International Trade
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Is Trade Good for America?
Text B The Farm Fight
Part Ⅲ Reading Skills: “it”的多种用途
Part Ⅳ Supplementary Reading: The Great Trade Routes
Part Ⅴ Test Yourself
Unit 4 Human Resources
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The World As I See It
Text B The Battle for Brainpower
Part Ⅲ Reading Skills: 主语从句的理解
Part Ⅳ Supplementary Reading: Masters of the Universe
Part Ⅴ Test Yourself
Unit 5 Education
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Universities and Their Function
Text B Global Degrees
Part Ⅲ Reading Skills: 过去分词的理解
Part Ⅳ Supplementary Reading: College Is a Bad Investment
Part Ⅴ Test Yourself
Unit 6 Travel
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Enter (Again) the Golden Age of Travel
Text B Tourism and Peace
Part Ⅲ Reading Skills: 通过上下文猜测词义
Part Ⅳ Supplementary Reading: Longmen Grottoes (Dragon Gate Grottoes)
Part Ⅴ Test Yourself
Unit 7 Management
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Managers Must Manage
Text B You Can't Count on Your Employer
Part Ⅲ Reading Skills: 长句的理解
Part Ⅳ Supplementary Reading: Four Ways to Make Sure Your Employees Will Leave
Part Ⅴ Test Yourself
Unit 8 Marketing (l)
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Wake-Up Time
Text B The Greatest Salesman in the World
Part Ⅲ Reading Skills: 倒装句的理解 (Ⅰ)
Part Ⅳ Supplementary Reading: Death of a Salesman
Part Ⅴ Test Yourself
Unit 9 Marketing (11)
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Secret to Smartphone Marketing Is Still Email
Text B Email Marketing Gets New Persona with AI
Part Ⅲ Reading Skills: 快速泛读、计时阅读、略读和寻读
Part Ⅳ Supplementary Reading: Email Subject Lines Can Really Suck and Here's How to Make Yours Better
Part V Test Yourself
Unit 10 Hi-Tech Companies
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A How Far Can Amazon Go?
Text B Apple's Future-- Reluctant Reformation
Part Ⅲ Reading Skills: 猜词法、略读法、查读法和读懂言外之意法
Part Ⅳ Supplementary Reading: Telecom Networks -- Two Companies
Part Ⅴ Test Yourself
Unit 11 Logistics
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Supply-Chaining
Text B 21st-Century Clippers
Part Ⅲ Reading Skills: 时间状语从句的理解
Part Ⅳ Supplementary Reading: Give GIobalization a Hand
Part Ⅴ Test Yourself
Unit 12 Banking
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A What Is a Bank Really For?
Text B Online Banking, Is It for You?
Part Ⅲ Reading Skills: 省略句的理解
Part Ⅳ Supplementary Reading: What Are Central Banks?
Part Ⅴ Test Yourself
Unit 13 Opulence
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Of the Natural Progress of Opulence
Text B Monetary Policy: A Long Low Note
Part Ⅲ Reading Skills:英语阅读的一些技巧
Part Ⅳ Supplementary Reading: Free Exchange
Part Ⅴ Test Yourself
Unit 14 Investment
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Find What Type of Investment is Right for You
Text B How Much Should People Pay for Investing in the Stock Market?
Part Ⅲ Reading Skills: 商务英语阅读的词汇特点和阅读模型
Part Ⅳ Supplementary Reading: European House Prices Are Finding It Harder to Defy Gravity
Part Ⅴ Test Yourself
Unit 15 Stock Market
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A An introduction to the Stock Market
Text B What Makes Stock Prices Go Up and Down?
Part Ⅲ Reading Skills: 倒装句型的理解 (Ⅱ)
Part Ⅳ Supplementary Reading: Warren Buffett: How He Does It
Part Ⅴ Test Yourself
Unit 16 Insurance
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Danger of Lying in Bed
Text B The Fine Print: Insurance
Part Ⅲ Reading Skills:并列句的理解
Part Ⅳ Supplementary Reading: European Insurers Get Some Souped-Up New Regulations
Part Ⅴ Test Yourself
Appendix: Key to Test Yourself
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