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- 国际展会实务(双语版)
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- 作者：编者:崔翔勇|责编:王梦春
- 出版社：北京理工大学
- ISBN：9787576325010
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售价：35.6
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内容大纲
本书是探索校企合作人才培养模式的成果，内容涉及展会的作用、展位分类、设计与搭建、展馆规则、展前、展中、展后的相关筹备工作、展会预算、潜在客户转化、展品运输、全球主要展会业发展概况、知识产权保护、国际会展城市和人文地理等。
本书主编在国际展会领域工作了近30年，有丰富的实战经验，在编写过程中突出实务，淡化理论，将国际展会各链条知识有机串联在一起。
本书实用性强，以提升学生的综合素养为主要目标，可作为商务英语、会展经济与管理、国际经济与贸易等本专科学生的教材，也可以作为外贸企业的培训教材。
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作者介绍
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目录
UNIT 1 TRADE FAIRS
展会知识
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 2 PREPARING A TRADE FAIR
展会知识
Reading 1 Step-by–Step Guide to Successful Trade Show Preparation
Reading 2 Preparing Sales Literature and Exhibit
Reading 3 Effective Advertising for Your Trade Show Booth
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 3 ATTENDING A TRADE FAIR
展会知识
Reading 1 Lead, Follow, or Get Out of the Way
Reading 2 How to Quantify Your Target Audience
Reading 3 Made to Measure: A Conversation with Joe Federbush
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 4 FLOWING UP A TRADE FAIR
展会知识
Reading 1 Best Practices: How to Convert Leads with Trade Show Follow-up
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Preparing the Export Order for Distribution
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 5 GLOBAL EXHIBITION INDUSTRY
展会知识
Reading 1 German Exhibition–Number One Worldwide
Reading 2 Exhibition Venues in the United States
Reading 3 Global Exhibitions Day: Industry Needs to Promote its Positive Impact on UK Trade
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 6 WORLD FAMOUSE TRADE FAIRS
展会知识
Reading 1 The Inspired Home Show
Reading 2 The National Hardware Show
Reading 3 Restart for the Automotive Aftermarket: Automechanika Frankfurt
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 7 PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AT EXHIBITIONS
展会知识
Reading 1 UFI Recommendations for the Protection of Intellectual Property Rights
Reading 2 Messe Frankfurt Against Copying-Our Initiative for Protecting Your
Reading 3 How Exhibitors Can Protect Their Intellectual Property at Trade Shows
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 8 BUDGETS IN TRADE FAIR
展会知识
Reading 1 Let's Make a Deal
Reading 2 This Old Exhibit: How to Refresh a Tired Booth
Reading 3 Downsizing
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 9 BASIC KNOWLEDGE ABOUT TRADE FAIRS
展会知识
Reading 1 Standard USA Booth Regulations and Types
Reading 2 Rules for Success: Trade Show Regulations for a Smooth-Running Exhibition
Reading 3 How to Do the Trade Show Logistics the Easy Way
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 10 TRADE FAIR CITIES AND HUMAN GEOGRAPHY
展会知识
Reading 1 Frankfurt am. Main
Reading 2 Las Vegas
Reading 3 Dubai
ENGLISH FOR WORKPLACE COMMUNICATION
参考答案
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