- 中国报业媒体竞合研究--基于某报业集团融媒改革的田野调查(英文版)
- - 作者：张延|责编:张建中
  - 出版社：社科文献
  - ISBN：9787522821535
  - 出版日期：2023/09/01
  - 页数：197
- 售价：35.6

内容大纲
本书在民族志框架内对中国报业媒体进行个案追踪分析与研究。基于商业竞合概念，研究将媒介竞合定义为在媒体融合过程中出现的竞争转化成合作的方式。研究论证的是某报业集团在媒体融合过程中竞合关系的转化方式。研究从五个研究维度进行了质化分析，这五个维度分别是技术融合、所有权融合、科技融合、策略融合以及新闻生产融合。通过对质化数据进行三角测量分析，研究发现，把媒体融合过程中出现的竞争关系转化为竞合关系是媒体融合成功的关键。此外，该报业集团的媒体融合信息传递模式产生了创造性的改变。这种模式为其他报纸媒体解决报纸渠道与新媒体渠道之间的竞争提供了一种有效路径。
作者介绍
张延，复旦大学博士后，澳门大学博士（传媒经济方向），现任深圳报业集团视听中心党支部书记、负责人，国内最早一批从事媒体融合应用型研究的学者，先后在《电视研究》等核心期刊发表多篇理论文章，出版专著《笔尖上的中国：重大事件和国家形象的新闻框架分析》等。
目录
Chapter 1  Introduction
  1.1  Research background
  2.2  Research purpose
  1.3  Research significance
  1.4  Outline
  1.5  Statement of originality
Chapter 2  Literature Review
  2.1  Media convergence
  2.2  Co-opetition
  2.3  Theoretical framework of this study
Chapter 3  Methodology
  3.1  Research orientation
  3.2  Press Group G: A case study
  3.3  Research methods
  3.4  Research process
Chapter 4  Research Findings on the Convergence of Ownership
  4.1  The key element of the convergence of ownership
  4.2  The changing ownership as non-commercial and commercial company
  4.3  The ownership convergence as a public corporation
  4.4  The co-opetition in ownership convergence
Chapter 5  Research Findings on the Convergence of Technology
  5.1  The key element of the convergence of technology.
  5.2  Technological innovation
  5.3  Approaches to further technical innovation in the process of media convergence
  5.4  The co-opetition between different methods of technological innovation
Chapter 6  Research Findings on the Convergence of Tactics
  6.1  The key element of the convergence of tactics
  6.2  Tactical types
  6.3  The approaches to deal with different types of tactics
  6.4  Co-opetition in the tactics of adopting new techniques
Chapter 7  Research Findings on the Convergence of Structural Organization
  7.1  The key element of the convergence of structural organization
  7.2  The adjustment of the structural organization through media convergence
  7.3  Co-opetition in the convergence of structural organization
  7.4  The future development plan for the convergence of structural organization
Chapter 8  Research Findings on the Convergence of News Production
  8.1  The key element of the convergence of news production
  8.2  The transition of news production system
  8.3  The co-opetition of the digital news production system
  8.4  The primary productive force of the convergence media
Chapter 9  Conclusions and Discussions
  9.1  The ownership convergence
  9.2  The technology convergence
  9.3  The tactics convergence
  9.4  The structural organization convergence
  9.5  The news production convergence
  9.6  The research conclusions
  9.7  Research limitations
References
Appendices

内容大纲

作者介绍

目录

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