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内容大纲
本书是电子商务专业英语教材,选材广泛,覆盖电子商务软件与硬件、网络技术、网络营销和物流等方面,同时兼顾发展热点。本书分为10个单元,内容涉及电子商务基础、B2B、B2C、建立虚拟商店、数字钱包、密码术、数字证书、安全电子交易、电子支付以及电子商务的未来等。每单元包含以下部分:课文、单词、词组、习题、阅读材料、参考译文和难点脚注,有的单元还给出了缩略语。附录A“词汇总表”既可用于复习和背诵,也可作为小词典供学习时查阅。附录B“电子商务英语新词的构成与词汇翻译”揭示新词的构成方法并提供翻译技巧。
本书可以支撑备课、教学、复习及考试各个教学环节,有配套的PPT、参考答案、参考试卷等。
本书既可作为本、专科院校电子商务相关专业的专业英语教材,也可供电子商务从业人员自学或作为培训班教材。 -
作者介绍
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目录
Unit 1
Text A E-commerce
New Words
Phrases
Exercises
Text B E-commerce Business Model
New Words
Phrases
Abbreviations
Exercises
Reading Material E-commerce Strategy
Text A 参考译文 电子商务
Unit 2
Text A Online Shopping
New Words
Phrases
Exercises
Text B Create an Online Shop
New Words
Phrases
Exercises
Reading Material 10 Tips for Selling on the Internet and WWW
Text A 参考译文 在线购物
Unit 3
Text A E-commerce Website Design
New Words
Phrases
Abbreviations
Exercises
Text B How to Write a Product Description in
E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material How to Choose Products That You Can Sell Easily
Text A 参考译文 电子商务网站设计
Unit 4
Text A E-commerce Customer Service
New Words
Phrases
Exercises
Text B Mobile E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material What Is E-commerce CRM and Why Do You Need One?
Text A 参考译文 电子商务客户服务
Unit 5
Text A Accepting Online Payments
New Words
Phrases
Exercises
Text B Mobile Payment
New Words
Phrases
Abbreviations
Exercises
Reading Material Managing Risk in E-commerce
Text A 参考译文 接受在线支付
Unit 6
Text A Supply Chain Management
New Words
Phrases
Abbreviations
Exercises
Text B E-marketplaces, Online Auctions and Exchanges
New Words
Phrases
Exercises
Reading Material SAP Supply Chain Management
Text A 参考译文 供应链管理
Unit 7
Text A Logistics
New Words
Phrases
Abbreviations
Exercises
Text B Knowing When a WMS or WCS Is Right
for Your Company
New Words
Phrases
Abbreviations
Exercises
Reading Material Transportation Management System
Text A 参考译文 物流
Unit 8
Text A Applications and Cases of Artificial Intelligence in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B Recommendation Systems in E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material E-commerce Chatbots
Text A 参考译文 人工智能在电子商务中的应用及案例
Unit 9
Text A Securing Your E-commerce Systems
New Words
Phrases
Abbreviations
Exercises
Text B Common Risks with E-commerce and How to
Avoid Them
New Words
Phrases
Abbreviations
Exercises
Reading Material Key Legal Issues Concerning
E-commerce
Text A 参考译文保护你的电子商务系统
Unit 10
Text A Cross-Border E-commerce
New Words
Phrases
Exercises
Text B Benefits of Applying Big Data in E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material Livestream Shopping
Text A 参考译文 夸跨境电子商务
附录A 词汇总表
附录B 电子商务新词的构成与词汇翻译
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