- 电子商务专业英语教程(第3版高等学校电子商务专业教材)
- - 作者：编者:张强华//司爱侠|责编:白立军//战晓雷
  - 出版社：清华大学
  - ISBN：9787302643067
  - 出版日期：2023/09/01
  - 页数：261
- 售价：23.6

内容大纲
    本书是电子商务专业英语教材，选材广泛，覆盖电子商务软件与硬件、网络技术、网络营销和物流等方面，同时兼顾发展热点。本书分为10个单元，内容涉及电子商务基础、B2B、B2C、建立虚拟商店、数字钱包、密码术、数字证书、安全电子交易、电子支付以及电子商务的未来等。每单元包含以下部分：课文、单词、词组、习题、阅读材料、参考译文和难点脚注，有的单元还给出了缩略语。附录A“词汇总表”既可用于复习和背诵，也可作为小词典供学习时查阅。附录B“电子商务英语新词的构成与词汇翻译”揭示新词的构成方法并提供翻译技巧。
    本书可以支撑备课、教学、复习及考试各个教学环节，有配套的PPT、参考答案、参考试卷等。
    本书既可作为本、专科院校电子商务相关专业的专业英语教材，也可供电子商务从业人员自学或作为培训班教材。
作者介绍
目录
Unit 1
  Text A  E-commerce
    New Words
    Phrases
    Exercises
  Text B  E-commerce Business Model
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  E-commerce Strategy
  Text A  参考译文  电子商务
Unit 2
  Text A  Online Shopping
    New Words
    Phrases
    Exercises
  Text B  Create an Online Shop
    New Words
    Phrases
    Exercises
  Reading Material  10 Tips for Selling on the Internet and WWW
  Text A  参考译文  在线购物
Unit 3
  Text A  E-commerce Website Design
    New Words
    Phrases
    Abbreviations
    Exercises
  Text B  How to Write a Product Description in
    E-commerce
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  How to Choose Products That You Can Sell Easily
  Text A  参考译文  电子商务网站设计
Unit 4
  Text A  E-commerce Customer Service
    New Words
    Phrases
    Exercises
  Text B  Mobile E-commerce
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  What Is E-commerce CRM and Why Do You Need One?
  Text A  参考译文  电子商务客户服务
Unit 5

  Text A  Accepting Online Payments
    New Words
    Phrases
    Exercises
  Text B  Mobile Payment
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  Managing Risk in E-commerce
  Text A  参考译文  接受在线支付
Unit 6
  Text A  Supply Chain Management
    New Words
    Phrases
    Abbreviations
    Exercises
  Text B  E-marketplaces, Online Auctions and Exchanges
    New Words
    Phrases
    Exercises
  Reading Material  SAP Supply Chain Management
  Text A  参考译文  供应链管理
Unit 7
  Text A  Logistics
    New Words
    Phrases
    Abbreviations
    Exercises
  Text B  Knowing When a WMS or WCS Is Right
    for Your Company
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  Transportation Management System
  Text A  参考译文  物流
Unit 8
  Text A  Applications and Cases of Artificial Intelligence in E-commerce
    New Words
    Phrases
    Abbreviations
    Exercises
  Text B  Recommendation Systems in E-commerce
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  E-commerce Chatbots
  Text A  参考译文  人工智能在电子商务中的应用及案例

Unit 9
  Text A  Securing Your E-commerce Systems
    New Words
    Phrases
    Abbreviations
    Exercises
  Text B  Common Risks with E-commerce and How to
    Avoid Them
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  Key Legal Issues Concerning
     E-commerce
  Text A    参考译文保护你的电子商务系统
Unit 10
  Text A  Cross-Border E-commerce
    New Words
    Phrases
    Exercises
  Text B  Benefits of Applying Big Data in E-commerce
    New Words
    Phrases
    Abbreviations
    Exercises
  Reading Material  Livestream Shopping
  Text A  参考译文  夸跨境电子商务
附录A  词汇总表
附录B  电子商务新词的构成与词汇翻译

内容大纲

作者介绍

目录

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