- 国际商务谈判(英文版高等学校双语教学用书经济管理类课程教材)/国际贸易系列
- - 作者：编者:宋泽宁//连增|责编:秦丹萍
  - 出版社：中国人民大学
  - ISBN：9787300321752
  - 出版日期：2023/10/01
  - 页数：330
- 售价：21.6

内容大纲
    本教材以中国企业跨文化谈判案例为核心，引导“体验式”教与学，通过分析中国企业参与的国别区域和不同行业的商务谈判，关注新时代与新环境下，不同国别区域（尤其是“一带一路”沿线国家）的商务环境与行业特征给中国企业国际商务谈判带来的跨文化挑战。
    本教材共计八章，系统介绍国际商务谈判的基本原理和分析工具、跨文化视角下的策略与技巧，以及国际商务谈判的前沿和挑战。本书以案例分析为主线，以学习任务为引导。每章通过对一个案例的三阶段案例解析，引导学生完成谈判准备、策略分析、案例反思三个模块的学习任务，增加案例学习的可操作性。
    在每一个学习模块中，学生首先阅读“谈判案例”相关内容；随后进入“问题与任务”，对谈判案例分步骤进行分析和思考；接下来，教材提供“谈判核心知识”，帮助学生结合案例理解并掌握核心理论和技巧；最后提供“补充阅读”，即相应国别区域的商务环境介绍及经典文献阅读，实现对案例的深度理解和分析。
作者介绍
目录
Chapter One Essential Tools for Negotiation Analysis
  Part A ［Concepts and Skills］ The Concept of Negotiation and Essential Tools for Negotiation Analysis
  Part B ［Learning Negotiation Through Cases］ Acquisition Negotiation Between China Tian-ying and Urbaser of Spain
  Part C Appendix
Chapter Two Preparation for International Business Negotiation
  Part A ［Concepts and Skills］ Preparation for International Business Negotiation
  Part B ［Learn Negotiation through Cases］ The Acquisition Negotiation Between China LC Company and Ethiopia's Coffee Processing Plants
  Part C Appendix
Chapter Three Distribution and Win-Win in Negotiation
  Part A ［Concepts and Skills］ Distributive Negotiation and Integrative Negotiation
  Part B ［Learn Negotiation through Cases］ Negotiation Between China National Chemical Group and UAE's Oil Company
  Part C Appendix
Chapter Four Negotiating Style
  Part A ［Concepts and Skills］ Classification,Measurement and Adjustment of Negotiating Style
  Part B ［Learning Negotiation Through Cases］ Construction Cooperation Negotiation Between CSCEC International and Kewa Construction Engineering Group of West Africa
  Part C Appendix
Chapter Five Problem Solving in Negotiation
  Part A ［Concepts and Skills］ Problem Solving in Negotiation
  Part B ［Learning Negotiation Through Cases］ The Network Marketing Negotiation Between Baohui,a Chinese Company,and Tina W,an American Influencer
  Part C Appendix
Chapter Six Trust, Relationship and Ethics in International Business Negotiation
  Part A ［Concepts and Skills］ Trust,Relationship and Ethics in International Business Negotiation
  Part B ［Learn Negotiation through Cases］ Acquisition Negotiation Between Shandong M Steel Group and Thai SF
  Part C Appendix
Chapter Seven Power in International Business Negotiation
  Part A ［Concepts and Skills］ Sources of Negotiation Power and Persuation Tactics in Negotiation
  Part B ［Learn Negotiation through Cases］ Negotiation between Donghua and Bank of Sudan
  Part C Appendix
Chapter Eight Team Negotiation and Multi-party Negotiation in International Business
  Part A ［Concepts and Skills］ Team Negotiation and Multi-party Negotiation
  Part B ［Learn Negotiation through Cases］ RCEP Negotiations
  Part C Appendix
Glossary

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作者介绍

目录

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