- 新标准商务英语阅读教程(1)
- - 作者：编者:卢珊//贾蕃|责编:刘小萌
  - 出版社：外语教研
  - ISBN：9787521345681
  - 出版日期：2023/08/01
  - 页数：151
- 售价：18.36

内容大纲
《新标准商务英语阅读教程》以《普通高等学校本科专业类教学质量国家标准（外国语言文学类）》和《普通高等学校本科外国语言文学类专业教学指南（上）——英语类专业教学指南》为依据编写，旨在有机融通学生的语言能力和商务素养，培养学生的思辨能力、跨文化能力和国际传播能力。本教程共四册，适合商务英语专业或英语专业商务英语方向的一、二年级学生使用。也可供经济管理类专业学生使用。
本书是第一册。
作者介绍
目录
Unit 1 Work and travel
  Text A Half work, half vacation: Meet the "workcation"
  Text B The Uber workcation
Unit 2 Business dining
  Text A Ingredients of a successful business dinner
  Text B Chinese dining etiquette
Unit 3 Dress codes
  Text A Companies ease up a bit on workers' dress codes
  Text B Dress for success: The importance of your workplace attire
Unit 4 Branding
  Text A Marketing at Coachella: How brands stake claims amid the bands
  Text B The basics of branding
Unit 5 Advertising
  Text A Marketers can't predict what you'll buy--even if they use AI
  Text B Tips for creating a more effective advertising strategy
Unit 6 Sales promotion
  Text A Retailers' Super Saturday set to post less-than-heroic sales numbers
  Text B Developing a promotional brochure
Unit 7 New product development
  Text A Paper towels, toilet paper--the latest uses for wheat straw
  Text B Digital disruption in new product development: What consumer brands are doing to compete
Unit 8 Online payment
  Text A Can PayPal challenge leading domestic players in the third-party payment market?
  Text B China to usher in a new digital renminbi era
Unit 9 Pricing strategy
  Text A How Starbucks uses the pricing strategy for profit maximization
  Text B Five reasons why the pricing strategy is increasing in importance
Unit 10 Cultural conflict management
  Text A Resolving cultural conflict in the workplace
  Text B Three situations where cross-cultural communication breaks down
Unit 11 Green energy
  Text A China's green contributions underestimated
  Text B Hydrogen to play a bigger role in green transition
Unit 12 Economic zones
  Text A APEC's new goal: The post-2020 development blueprint charts course for regional economic recovery
  Text B Hainan port gets the policy boost to woo investment

内容大纲

作者介绍

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