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内容大纲
本教材对接商务英语职业岗位群的人才培养目标，以国际商务活动为背景，按照从日常简单到专业复杂的顺序排列主题，真实地再现了国际商务活动所涉及的典型主题。主题围绕全球商业环境、商业发展、商业活动3大方面，包括区域合作、国际金融和投资、品牌力量、风险和保险、对外贸易、营销、展会、国际物流、跨境电商、服务外包。
每个单元包括单元导引、视频导入、阅读技巧、阅读理解（Passage A＆Passage B）、应用文阅读，共5个模块。
本教材可供商务英语专业基础课“英语阅读”“商务英语阅读”等课程使用，也可供国际商务、跨境电商、国际经济与贸易等涉外经贸专业的学生进行商务英语学习。 -
作者介绍
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目录
Unit 1 Regional Cooperation
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 2 International Finance and Investment
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 3 Brands
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 4 Risk and Insurance
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 5 International Trade
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 6 Marketing
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 7 Trade Fairs
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 8 International Logistics
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 9 Cross-border E-commerce
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 10 Outsourcing
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
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