- 修辞建构视角下的英语新闻传播研究(英文版)
- - 作者：张泓|责编:信艳
  - 出版社：上海交大
  - ISBN：9787313298706
  - 出版日期：2023/12/01
  - 页数：163
- 售价：27.2

内容大纲
本书主要研究新闻话语的修辞建构，探讨新闻作为一种具有说服性的话语如何通过修辞手段来塑造、组织和传播以影响受众。全书涵盖了新闻话语中的说服因素、西方修辞学在批判性解读新闻话语方面的作用以及新闻传播有效性的提高等方面的内容。希望通过本书，读者可以深入了解新闻话语的修辞特性及修辞机制，掌握新闻话语修辞批评的方法，提高对新闻话语的批判性思维和分析能力。
本书适合对新闻话语研究、传播学和修辞学领域感兴趣的学者、研究人员和学生参考使用。
作者介绍
张泓，浙江越秀外国语学院讲师。擅长运用西方修辞学理论进行话语分析、新闻传播、外宣翻译等研究。先后主持浙江省哲社科常规项目、浙江省教育厅一般科研项目、绍兴市哲社科“十三五”规划重点课题、绍兴市高等教育课堂教学改革项目若干，研究成果发表在International Journalo f English Linguistics等国内外学术期刊上，共十余篇。
目录
Chapter 1  Introduction
  1.1  News Discourse in This Book
  1.2  The Rhetoric of News Discourse
  1.3  Goal and Structure of This Book
Chapter 2  Earlier Studies on English News Discourse
  2.1  Studies in China
  2.2  Studies in the West
  2.3  Summary
Chapter 3  An Overview of Rhetoric
  3.1  Defining Rhetoric
    3.1.1  The Rhetoric of Definition
    3.1.2  Definitions of Rhetoric in History
  3.2  Core Concepts of Rhetoric: Persuasion and Identification
  3.3  The Realm of Rhetoric
  3.4  Rhetorical Criticism
    3.4.1  Context
    3.4.2  Audience
    3.4.3  Rhetor
    3.4.4  Purpose
    3.4.5  Rhetorical Strategies
    3.4.6  Means of Persuasion
  3.5  Summary
Chapter 4  Rhetorical Situation: Context of News Discourse
  4.1  Kairos in Classical Rhetoric
  4.2  Lloyd Bitzer's Theory of Rhetorical Situation
    4.2.1  Exigence
    4.2.2  Audience
    4.2.3  Constraints
    4.2.4  The Fitting Response
  4.3  Vatz's View on Rhetorical Situation
  4.4  Scott Consigny's View on Rhetorical Situation
  4.5  Kenneth Burke's View on Rhetorical Situation
  4.6  Contemporary Explorations on Rhetorical Situation
  4.7  Rhetorical Situation of News Discourse
  4.8  Summary
Chapter 5  Rhetorical Mechanism: Persuasive Scheme of News Discourses
  5.1  The Five Canons of Rhetoric
    5.1.1  Invention
    5.1.2  Invention in News Discourse
    5.1.3  Style
    5.1.4  Style in News Discourse
  5.2  Kenneth Burke's Pentad Theory
    5.2.1  Kenneth Burke's Rhetorical Perspectives
    5.2.2  Dramatistic Pentad Model
    5.2.3  Ratio
    5.2.4  Pentadic Analysis of News Discourse
  5.3  Summary
Chapter 6  Rhetorical Resources. Persuasive Means of News Discourse
  6.1  The Role of Rhetorical Resources in Persuasion
  6.2  The Appeal of Ethos

    6.2.1  The Definition and Significance of Ethos
    6.2.2  The Sources of Ethos
    6.2.3  Adaption to Situation and Audience's Expectation;
  6.3  The Appeal of Pathos
    6.3.1  The Definition and Function of Pathos
    6.3.2  Strategies for Pathetic Appealing
  6.4  The Appeal of Logos
    6.4.1  The Definition and Function of Logos
    6.4.2  Paradigm and Enthymeme
  6.5  The Ethos-Pathos-Logos Trio
  6.6  Three Means of Persuasion in News Discourse
    6.6.1  Ethos in News Discourse
    6.6.2  Pathos in News Discourse
    6.6.3  Logos in News Discourse
  6.7  Summary
Chapter 7  A Case Study: English News on "In Zhejiang"
  7.1  Data Source
  7.2  Rhetorical Situation of the News on "In Zhejiang"
    7.2.1  Exigence
    7.2.2  Audience
    7.2.3  Constraints
  7.3  Rhetorical Mechanism of the News on "In Zhejiang"
    7.3.1  Invention. Topics and Purpose
    7.3.2  News Structure
  7.4  Three Rhetorical Appeals in the News on "In Zhejiang"
    7.4.1  The Appeal of Ethos in the News on IZ
    7.4.2  The Appeal of Logos in the News on IZ
    7.4.3  The Appeal of Pathos in the News on IZ
  7.5  The Style of the News on "In Zhejiang"
  7.6  Summary
Chapter 8  Conclusion
Appendix
References
Index

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