- 电子商务英语教程(第2版面向新工科普通高等教育系列教材)
- - 作者：编者:张强华//司爱侠|责编:郝建伟//解芳
  - 出版社：机械工业
  - ISBN：9787111750345
  - 出版日期：2024/03/01
  - 页数：271
- 售价：27.6

内容大纲
本书选材广泛，包括电子商务基础、电子商务模式（B2B、B2C）、在线销售与在线广告、电子商务网站建设、电子商务网站营销与SEO优化、在线销售产品的策略、电子商务供应链管理、编写产品说明、电子商务支付系统、电子商务安全、移动电子商务、电子商务的客户资源管理、电子商务O2O、跨境电子商务、直播电商、电子商务与大数据、购物车软件、电子商务的推荐引擎、物流、电子商务的法律与法规等内容。
本书既可作为高等院校本科、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。
作者介绍
目录
前言
Unit 1
  Text A
    What Is E-commerce
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    E-commerce and Selling Online
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
    E-commerce Advantages and Disadvantages
    参考译文：什么是电子商务
Unit 2
  Text A
    How to Choose an E-commerce Business Model
      New Words
      Phrases
    Exercises
  Text B
    Business-to-Business
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      About E-commerce
    参考译文：如何选择电子商务商业模式
Unit 3
  Text A
    How to Build an E-commerce Website
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    Website Navigation and Its Impact on E-commerce
      New Words
      Phrases
    Exercises
    Reading Material
      Shopping Cart Software
    参考译文：如何建立电子商务网站
Unit 4
  Text A
    Strategies for Selling Products Online

      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    E-commerce Supply Chain Management: Reducing Cost and Inefficiency
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Online Advertising
    参考译文：在线销售产品的策略
Unit 5
  Text A
    How to Write Product Descriptions
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    Conversion Rate Optimization
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Top Ten SEM Optimization Tips for E-commerce Sites
    参考译文：如何编写产品说明
Unit 6
  Text A
    The Ways to Track Online to Offline Conversions (and Vice Versa)
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    Benefits of Social Media Marketing
      New Words
      Phrases
    Exercises
    Reading Material
      E-commerce Legals and Laws
    参考译文：跟踪线上到线下（反之亦然）的转化方法
Unit 7
  Text A
    Online Payment Methods for E-commerce Sites
      New Words
      Phrases
    Exercises

  Text B
    Understanding Online Payment Services
      New Words
      Phrases
    Exercises
    Reading Material
      Safe Online Payment Methods
    参考译文：电子商务网站的在线支付方式
Unit 8
  Text A
    The Basics of Website Security for E-commerce Retailers
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    How to Stay Safe When Shopping Online
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Ways to Protect Your E-commerce Site from Hacking and Fraud
    参考译文：电子商务零售商网站安全的基础
Unit 9
  Text A
    Mobile Commerce
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    7 Most Important E-commerce Metrics
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Mobile Marketing
    参考译文：移动商务
Unit 10
  Text A
    A Guide to Using CRM in E-commerce
      New Words
      Phrases
      Abbreviations
    Exercises
  Text B
    Reverse Logistics in E-commerce
      New Words

      Phrases
    Exercises
    Reading Material
      Electronic CRM
    参考译文：电子商务中使用CRM的指南
Unit 11
  Text A
    The Benefits of Using Big Data in E-commerce
      New Words
      Phrases
    Exercises
  Text B
    The 8 Common Challenges of Cross- border E-commerce
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Livestream Shopping
    参考译文：在电子商务中使用大数据的好处
Unit 12
  Text A
    Top 10 AI Use Cases in E-commerce
      New Words
      Phrases
    Exercises
  Text B
    E-commerce Chatbots
      New Words
      Phrases
      Abbreviations
    Exercises
    Reading Material
      Product Recommendation Engine
    参考译文：电子商务中的十大人工智能用例
附录
  附录A  单词表
  附录B  词组表
  附录C  缩略语表

内容大纲

作者介绍

目录

同类热销排行榜

推荐书目