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内容大纲
本书选取了供应链管理的典型内容，将现代企业采用的供应链管理策略的基本原理及管理启示等知识点和技能点融入到9个主题模块中：供应链管理的背景、供应链网络规划、需求预测、库存管理、供应链协调、采购策略、供应链合同、运输策略、收益管理。各个章节的设计循序渐进，内容翔实。
此书采用了国内外诸多企业的供应链管理数据、案例、市场分析等材料，本书将理论与现实问题融为一体。同时，本书配套了基于EXCEL的案例解析过程以及大量高质量图片，与知识要点高度匹配，帮助读者提高实际问题的分析和解决能力。
本书可以作为物流管理、供应链管理、管理科学与工程、工商管理等经济管理类专业的教科书，也可为从事供应链管理等相关领域的人员提供有益参考。 -
作者介绍
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目录
Chapter 1 Context of Supply Chain Management
1.1 Evolution of Supply Chain
1.2 What Is Supply Chain
1.3 What Is Supply Chain Management (SCM)
Summary
Key Terms
Discussion Questions
Chapter 2 Network Design
2.1 The Importance of Network Design
2.2 The Network Design Process
2.3 Audit the Current Supply Chain
2.4 Design the Network Structure
2.5 Facility Positioning
Summary
Key Terms
Discussion Questions
Chapter 3 Demand Forecasting
3.1 Introduction
3.2 Principles of Forecasts
3.3 Factors Influencing a Forecast
3.4 Steps of Demand Forecasting
3.5 Forecasting Methods
3.6 Measurement of Forecast Error
3.7 Selecting Appropriate Forecasting Techniques
3.8 CPFR
Summary
Key Terms
Discussion Questions
Chapter 4 Managing Inventory in a Supply Chain
4.1 Introduction
4.2 Definition of Inventory
4.3 Purposes of Inventory
4.4 Definition of Inventory Management
4.5 Factors Affecting Inventory Management
4.6 Inventory Management Models with Stable Demand
4.7 Inventory Management Models with Demand Uncertainty
4.8 Inventory Management in Practice
4.9 Demand Aggregation
Summary
Key Terms
Discussion Questions
Chapter 5 Supply Chain Coordination
5.1 Introduction
5.2 Bullwhip Effect
5.3 Factors Affecting the Coordination of a Supply Chain
5.4 Measuring the Bullwhip Effect
5.5 Methods to Achieve Coordination
5.6 The Impact of Centralized Information on the Bullwhip Effect
5.7 Supply Chain Coordination in Practice
Summary
Key Terms
Discussion Questions
Chapter 6 Sourcing and Procurement
6.1 Introduction
6.2 Sourcing
6.3 Outsourcing
6.4 Sourcing Strategies
6.5 Sourcing Base Analysis
6.6 Collaboration Between Suppliers and Buyers
6.7 Procurement
6.8 E-Procurement
6.9 Challenges Affecting Sourcing
Summary
Key Terms
Discussion Questions
Chapter 7 Supply Contracts
7.1 Introduction
7.2 Sequential Supply Chain
7.3 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components
7.4 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components
7.5 Supply Contracts for Nonstrategic Components
Summary
Key Terms
Discussion Questions
Chapter 8 Transportation
8.1 Definition of Transportation
8.2 Transportation Modes
8.3 Selecting the Transportation Mode
8.4 Ownership of Transportation
8.5 Transportation Network Design
8.6 Tailored Transportation Strategy
Summary
Key Terms
Discussion Questions
Chapter 9 Revenue Management
9.1 Defining Revenue Management
9.2 Understanding the Price and Demand
9.3 Pricing for Multiple Customer Segments
9.4 Capacity Allocation to Multiple Customer Segments
9.5 Dynamic Pricing
9.6 Pricing for Seasonal Demand
Summary
Key Terms
Discussion Questions
Bibliography
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