- 实用物流英语(第2版)
- - 作者：编者:王淑花//潘爱琳|责编:浩南
  - 出版社：首都经贸
  - ISBN：9787563836635
  - 出版日期：2024/03/01
  - 页数：204
- 售价：19.6

内容大纲
本书是在物流英语慕课基础上设计的教材。慕课呈现主要知识点，可供学生课前预习；教师可使用本教材开展课堂教学和课后延伸教学。内容设计既考虑物流从业人员的真实工作情境，又兼顾学生英语能力的提升，体现了实用性，对学生走向未来的国际化物流职场有直接的帮助。本书可作为高等学校物流专业、商务英语专业及其他相关专业的教学用书，也可作为物流从业人员提高英语水平的参考书。
本书以一个本科毕业生进入物流职场的经历入手，使学生由浅入深地熟悉物流发展史、仓储管理、库存管理、运输、包装、配送、采购、信息系统、客户服务、国际物流和第三方物流等主题；同时，从听、说、读、写、译等技能的综合训练入手，围绕上述主题设计语言使用任务，使学生能够掌握上述领域的核心知识，同时使用英语完成各项任务。这些任务既包括各种职场情境下的口头表达任务，如与客户的对话和电话沟通，与同事的讨论、会议和工作汇报等，也包括各种书面表达任务，如写邮件，写道歉信，回复客户询问，填写各种报表，撰写报告、合同等。
作者介绍
目录
Chapter 1 Logistics
  Part 1 Preview: The Nature and Historical Development of Logistics
  Part 2 In-class Activities: Daily Communication and E-mail Writing
  Part 3 After-class Activities: Conduct a Case Study
  Part 4 Vocational Skills: Key Elements of a Presentation
Chapter 2 Warehouse Management
  Part 1 Preview: The History and Practices of Warehousing
  Part 2 In-class Activities: Receiving Calls and Apology Letter Writing
  Part 3 After-class Activities: Share Your Predictions
  Part 4 Vocational Skills: Context in Presentation
Chapter 3 Inventory
  Part 1 Preview: The Significance of Inventory Management
  Part 2 In-class Activities: Oral Report and Briefing Writing
  Part 3 After-class Activities: Create Your Briefing
  Part 4 Vocational Skills: Becoming a Successful Presenter
Chapter 4 Transportation Management
  Part 1 Preview: Transportation Modes and Technologies
  Part 2 In-class Activities: Negotiation on Shipment and Sales Letter Writing
  Part 3 After-class Activities: Share Your Strategies
  Part 4 Vocational Skills: Keep Your Audience Engaged
Chapter 5 Packaging
  Part 1 Preview: The Definition and Function of Packaging
  Part 2 In-class Activities: Create Your Advertisement
  Part 3 After-class Activities: Share Your Design
  Part 4 Vocational Skills: Verbal Message in a Presentation
Chapter 6 Distribution
  Part 1 Preview: Smart Choice of Distribution
  Part 2 In-class Activities: Parcel Tracking and Report Writing
  Part 3 After-class Activities: Share Your Solution
  Part 4 Vocational Skills: Non-verbal Message in Presentations
Chapter 7 Procurement
  Part 1 Preview: Procurement Process and History
  Part 2 In-class Activities: Placing Orders and Memo Writing
  Part 3 After-class Activities: Justify Yourself
  Part 4 Vocational Skills：Dressing in Presentation
Chapter 8 Supply Chain Management
  Part 1 Preview: Significance of Effective Supply Chain Management
  Part 2 In-class Activities: Receiving the Supplier and Complaint Letter Writing
  Part 3 After-class Activities: Conduct a Research
  Part 4 Vocational Skill: Methods to Deliver a Presentation
Chapter 9 Logistics Information System
  Part 1 Preview: New Technologies in the Logistics Industry
  Part 2 In-class Activities: Talking about Bills of Lading and
Creation of Commercial Invoice
  Part 3 After-class Activities: Make Interpretations
  Part 4 Vocational Skill: Factors Influencing the Effectiveness of a Presentation
Chapter 10 Customer Service
  Part 1 Preview: Definition and Strategies
  Part 2 In-class Activities: Customer Communication and Follow-up
Letter Writing

  Part 3 After-class Activities: Create Your Own Definition
  Part 4 Vocational Skills: Visual Aids in Presentation
Chapter 11 International Logistics
  Part 1 Preview: Definition, Function and Trends
  Part 2 In-class Activities: Dealing with International Warehousing and Freight
  Part 3 After-class Activities: Make Comparisons
  Part 4 Vocational Skills: Interaction with the Audience as an Expert
Chapter 12 Third-Party Logistics & Reverse Logistics
  Part 1 Preview: Definitions and Functions
  Part 2 In-class Activities: Meeting Discussion and Contract Writing
  Part 3 After-class Activities: Find the Preferences
  Part 4 Vocational Skills: Ways to Make Your Presentation More Interactive

内容大纲

作者介绍

目录

同类热销排行榜

推荐书目