- 跨文化交际实用教程(英文版)
- - 作者：编者:胡囡囡//徐雨雯|责编:郑成业
  - 出版社：浙江大学
  - ISBN：9787308245081
  - 出版日期：2023/12/01
  - 页数：146
- 售价：15.6

内容大纲
本教材编写充分贯彻教育部外语专业教学指导委员会《高等学校英语专业英语教学大纲》的要求，体现教育部《高职高专教育英语课程教学基本要求》的精神，努力把握高职院校英语教学的实际，贴近高职院校学生英语学习的需求。力求为高职院校一线教师提供符合高职特色的立体化教学素材。教材既注重引入“互联网+”时代先进的教学理念，又强调对学生跨文化交际能力的培养，并将学生素质教育和中华优秀传统文化的传承融入教材。
在教材内容选取上，主题涉及文化和交际的内涵、跨文化交际的定义、言语交际、非言语交际、人际关系、社交习俗等。教材以篇章结构为纲，以“案例”解读为引导，兼顾理论系统、实际需要与学习的生动有趣，在培养学生跨文化交际能力的同时，提升学生独立思考的能力和批判性思维。另外提供配套的网上教学资源，包括每个单元的导入视频、微课视频、阅读材料以及教学课件等。
作者介绍
目录
Unit 1  Intercultural Communication
  Section A  Warm-up Video
  Section B  Case
  Section C  Introduction to Culture and Communication
  Section D  Cultural Tips: A Guide to Make Friends with Foreigners
  Section E  Situations
  Section F  Exercises
Unit 2 Individualism and Collectivism
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communicatiori: Cultural Value Orientations
  Section D  Cultural Tips: The Style of Individualism and Collectivism in Business
  Section E  Situations
  Section F  Exercises
Unit 3 Verbal Communication
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Verbal Communication
  Section D  Cultural Tips: A Guide to Demonstrate Courtesy in English
  Section E  Situations
  Section F  Exercises
Unit 4 Nonverbal Communication
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Nonverbal Communication
  Section D  Cultural Tips: The Meaning of Hand Gestures around World
  Section E  Situations
  Section F  Exercises
Unit 5 High-Context and Low-Context Cultures
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Communication in High-Context vs. Low-Context Cultures
  Section D  Cultural Tips: Conversational Silence
  Section E  Situations
  Section F  Exercises
Unit 6 Culture Shock
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Culture Shock - and Culture Fatigues
  Section D  Cultural Tips: Managing Expectations and Understanding Culture Similarity
  Section E  Situations
  Section F  Exercises
Unit 7 Ingroups and Outgroups
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Ingroups and Outgroups
  Section D  Cultural Tips: Ingroups/Outgroups in Collectivist and Individualist Cultures
  Section E  Situations
  Section F  Exercises
Unit 8 Stereotypes

  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Stereotypes and Automatic & Controlled Information Processing
  Section D  Cultural Tips: Avoiding Stereotypes in the Workplace
  Section E  Situations
  Section F  Exercises
Unit 9 Ethnocentrism
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Ethnocentrism vs. Culture Relativism
  Section D  Cultural Tips: Dealing with Cross-Cultural Issues
  Section E  Situations
  Section F  Exercises
Unit 10 Cultural Integration
  Section A  Warm-up Video
  Section B  Case
  Section C  Intercultural Communication: Understanding Cultural Identity and Integration
  Section D  Cultural Tips: How to Be an Effective Cross- Cultural Communicator--A Pilot's Guide to
Success
  Section E  Situations
  Section F  Exercises
References

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作者介绍

目录

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