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内容大纲
本书是一本集国际贸易实务讲解和商务沟通实践运用于一体的商务类专业教材，立足中国文化背景，秉持全球视野和未来眼光。本书从概念到案例，从理论到应用，阐述外贸业务环节的科学原理分析商务沟通的过程和要素，阐明解决具体问题的策略和技巧。全书共分为十二章。第一章为英文商务信西写作的基本知识，包括商务信函的结构、格式、内容以及写作方法；第二章到第十二章按国际商务流程，讲述建立与促进商务关系、询盘及回复、报价和发盘、还盘和接受、订单及其履行、合同签订、支付方式、包装、保险、装运、索赔与理赔等业务环节，为读者提供一整套商务沟通的行为指南。
本书可作为高等院校国际经济与贸易、国际金融、国际物流、商务英语等专业学生的教材，亦可为从事外贸工作的专业人士提供学习参考。 -
作者介绍
余晓泓，北京理工大学管理与经济学院副研究员，国际贸易与金融专业教学主任。长期从事金融科技与产业竞争力、创意产业创新发展、产业生态管理、气候变化与全球价值链方向的研究。主持和参与国际合作课题、国家自然科学基金项目、国家社会科学基金重大和一般项目、教育部人文社会科学研究项目及企业横向研究课题10余项，在国内核心期刊发表论文80余篇。主讲货币银行学、国际金融、外贸函电、国际经济学等多门全英文课程。“国际经济学”课程获教育部来华留学英语授课品牌课程，多项研究成果获省部级优秀成果奖，获多项教育教学成果奖。 -
目录
Chapter 1 Essentials of Business Letter Writing
1.1 Brief Introduction
1.2 Requirements for Business Letter and Email Writers
1.3 Seven Guidelines in Business Letter Writing
1.4 The Layout of Emails
1.5 The Layout of Business Letters
1.6 Addressing Envelopes
1.7 The Format of Business Letter
1.8 Case Study
1.9 Business Ethics
Chapter 2 Establishing Business Relations
2.1 The Significance of Establishing Business Relations
2.2 The Channels of Establishing Business Relations
2.3 Writing Skills
2.4 Typical Expressions
2.5 Sample Letters
2.6 Situational Conversation
2.7 Useful Patterns & Examples
2.8 Case Study
2.9 Business Ethics
Chapter 3 Enquiry and Reply
3.1 The Importance and Nature of Enquiry
3.2 Categories of Enquiry
3.3 Writing Skills
3.4 Typical Expressions
3.5 Sample Letters
3.6 Situational Conversation
3.7 Useful Patterns & Examples
3.8 Case Study
3.9 Business Ethics
Chapter 4 Quotation and Offer
4.1 The Importance and Nature of Offer
4.2 Categories of Offer
4.3 Differences Between Offer and Quotation
4.4 Writing Skills
4.5 Typical Expressions
4.6 Sample Letters
4.7 Situational Conversation
4.8 Useful Patterns & Examples
4.9 Case Study
4.10 Business Ethics
Chapter 5 Order and Acknowledgement
5.1 Orders and Their Effects
5.2 Acknowledgement
5.3 Writing Skills and Typical Expressions
5.4 Sample Letters
5.5 Situational Conversation
5.6 Useful Patterns & Examples
5.7 Case Study
5.8 Business Ethics
Chapter 6 Sales Contract
6.1 Functions of Contract
6.2 Contents of Contract
6.3 Writing Skills
6.4 Typical Writing Steps
6.5 Sample Letters
6.6 Situational Conversation
6.7 Useful Patterns & Examples
6.8 Case Study
6.9 Business Ethics
Chapter 7 Payment Methods
7.1 Modes of Payment
7.2 Writing Skills and Typical Expressions
7.3 Sample Letters
7.4 Useful Patterns & Examples
7.5 Case Study
7.6 Business Ethics
Chapter 8 Letter of Credit
8.1 Definition of L/C
8.2 Stages in a Documentary Credit Transaction
8.3 Content of Credit
8.4 Writing Skills and Typical Expressions
8.5 Sample Letters
8.6 Useful Patterns and Examples
8.7 Case Study
8.8 Business Ethics
Chapter 9 Packing
9.1 Types of Packing
9.2 Function of Packing
9.3 Writing Skills
9.4 Typical Expressions
9.5 Sample Letters
9.6 Useful Patterns & Examples
9.7 Case Study
9.8 Business Ethics
Chapter 10 Shipment
10.1 About Shipment
10.2 Method of Shipment
10.3 Writing Skills and Typical Expressions
10.4 Sample Letters
10.5 Useful Patterns and Examples
10.6 Case Study
10.7 Business Ethics
Chapter 11 Insurance
11.1 About International Cargo Transportation Insurance
11.2 The Field of International Cargo Insurance
11.3 Writing Skills and Typical Expressions
11.4 Sample Letters
11.5 Useful Patterns & Examples
11.6 Case Study
11.7 Business Ethics
Chapter 12 Claim and Settlement
12.1 Brief Introduction of Complaints and Claims
12.2 The Different Types of Claims
12.3 Writing Skills
12.4 Typical Expressions
12.5 Sample Letters
12.6 Situational Conversation
12.7 Useful Patterns & Examples
12.8 Case Study
12.9 Business Ethics
参考文献
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