- 商务英语阅读(第2版下新经典高等学校英语专业系列教材)
- - 作者：编者:沈忆文//彭萍|责编:万健玲
  - 出版社：外语教研
  - ISBN：9787513596701
  - 出版日期：2018/01/01
  - 页数：269
- 售价：23.96

内容大纲
    本书根据北京外国语大学多年的商务英语教学与研究经验编写而成，旨在培养英语技能与商务专业知识兼备的复合型、应用型人才，可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下：
    以商务相关专业学生的需求为核心，在训练英语技能的同时，系统介绍商务知识，培养商务交际能力；
    选材新颖权威，内容丰富，时代性强，集精读和泛读的特点于一体，便于灵活安排课堂教学：
    练习形式多样，包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等，体现实用性、趣味性和学术性：
    注重教学互动，在提高英语阅读能力的同时，兼顾语言综合能力的训练和批判性思维的培养。
作者介绍
目录
Unit 1 Company Stories
  Text A Bow to Your Billionaire Drone Overlord：Frank Wang’S Quest to Put DJI Robots into the Sky
  Text B When an App Is Called Racist
Unit 2 Business Ethics．
  Text A The Hidden Costs of Organizational Dishonesty
  Text B To Do or Not to Do--Ethics in Question
Unit 3 Human Resources
  Text A 21st Century Talent Spotting
  Text B ANew Game Plan for C Players
Unit 4 I nnovation…
  Text A Disruptive Innovation：In Need of Better Theory．
  Text B The Innovator’S DNA
Unit 5 Leadership
  Text A Leadership Styles
  Text B Blue Ocean Leadership．
Unit 6 Foreign Enterprises in the Chinese Market．
  Text A Strategies for Competing in a Changed China
  Text B Multinational Companies and China：What Future？
Unit 7 Marketing
  Text A Customer Value Propositions in Business Markets
  Text B Customer—Centered Brand Management
Unit 8 Manufacturing。．
  Text A Why US Manufacturing Is Poised for a Comeback(Maybe)
  Text B The Magnet for Manufacturing
Unit 9 Macroeconomics
  Text A Cross Currents
  Text B Better than It Looks
Unit 10 IntellectuaI Property Right．
  Text A Role of Intellectual Property in Innovation and New Product Development
  Text B How App Developers Can Take on the Pirates
Unit 11 Pricing．
  Text A Is It Time to Rethink Your Pricing Strategy？
  Text B Pricing to Create Shared Value
Unit 12 Investment
  Text A Less—Liquid Investments：Characteristics and Advantages．
  Text B Munificent Returns
Unit 13 Sustainability
  Text A The Sustainable Economy
  Text B Sustainability：The “Embracers”Seize Advantage
Unit 14 Banking and Allb
  Text A Twilight ofthe Gods
  Text B China Unbound：The Next Stage

内容大纲

作者介绍

目录

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