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内容大纲
本书共包含8个单元，单元主题依据跨境电商背景下外贸业务流程循序推进，每个单元又分为3课内容，从理解行业知识、加强沟通交流、撰写工作邮件三个方面系统地提高学生的跨境电商英语综合应用能力。
本书可供高职院校跨境电商英语课程使用，旨在使学生掌握跨境电商英语常用词汇及语句表达，具备开展跨境贸易的英语应用能力。同时，本书也可供跨境电商或国际贸易从业者自学参考。 -
作者介绍
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目录
Unit 1 About Cross-border E-commerce
Lesson 1 Insight into Cross-border E-commerce
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 2 Product Selecting
Lesson 1 Insight into Product Selecting
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 3 Product Listing
Lesson 1 Insight into Product listing
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 4 Online Marketing
Lesson 1 Insight into Online Marketing
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 5 Pre-sales Service
Lesson 1 Insight into Pre-sales Service
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 6 Delivery Service
Lesson 1 Insight into Delivery Service
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 7 After-sales Service
Lesson 1 Insight into After-sales Service
Lesson 2 Business Communication
Lesson 3 Practical Writing
Unit 8 Business Ethics in E-commerce
Lesson 1 The Importance of Ethics in E-commerce
Lesson 2 Business Communication
Lesson 3 Practical Writing
参考文献
附录
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