- 商务英语函电(第5版数字思政版全国高等院校国际商务英语统编教材)
- - 作者：编者:胡鉴明//蒋理//赵真|责编:张高平
  - 出版社：中国商务
  - ISBN：9787510352294
  - 出版日期：2024/08/01
  - 页数：268
- 售价：19.6

内容大纲
第5版教材的编写体现出成果导向（OBE）的编写理念，体现以学生为中心的特点。每个章节都列出学习目标，且有几个开篇问题，让使用者可以自行探索外贸实务的进展与信函写作的方法。每个章节的后面都有适量的练习题，练习题中包括一个真实案例任务。在外贸实务方面与时俱进，紧跟UCP的最新版本，并引入了当下最新的外贸发展动向，包括：电子平台以及社交媒体等建交渠道，我国的中信保保险业务等。
作者介绍
目录
Introduction （导论）
Chapter One  Business Letter Writing （商务信函写作）
  Section 1  Introduction
  Section 2  Language Style of Business letters
  Section 3  Format of Business Letters
  Section 4  Layout of the Common Blocked Lines for Business Letters
  Section 5  Addressing Envelopes
  Section 6  Exercises
Chapter Two  Establishment of Business Relations & Credit Status Enquiries（建立业务关系和资信调查）
  Section 1  Establishment of Business Relations
  Section 2  Credit Status Enquiries
  Section 3  Useful Expressions
  Section 4  Exercises
Chapter Three  Enquiry and Offer （询价和报盘）
  Section 1  Enquiry
  Section 2  Cuidelines for Writing Enquiries
  Section 3  Reply to Enquiries： Quotations and Offers
  Section 4  Important Notes on an Offer
  Section 5  Guidelines for Replying to Enquiries
  Section 6  Specimen Letters
  Section 7  Useful Expressions
  Section 8  Exercises
Chapter Four  Response to Offers （回应报价）
  Section 1  Declining an Offer
  Section 2  Guidelines for Declining an Offer
  Section 3  Conditional Acceptance： Counter-offer
  Section 4  Guidelines for Writing Counter-offer Lettens
  Section 5  Reply to Counter-offer
  Section 6  Entire Acceptance
  Section 7  Guidelines for Writing Acceptanee Letters
  Section 8  Specimen Letters
  Section 9  Useful Expressions
  Section 10  Exercises
Chapter Five  Order Placing & Replies to Orders （下订单及对订单的回应）
  Section 1  Introduction
  Section 2  Types of Orders
  Section 3  Confirmation of an Order
  Section 4  Useful Expressions
  Section 5  Exercises
Chapter Six  International Business Contract （国际商务合同）
  Section 1  Introduction
  Section 2  The Contract Heading
  Section 3  The Recitals
  Section 4  The Main Body of a Contract
  Section 5  The Validation of a Contract
  Section 6  Specimens of Contract
  Section 7  Useful Expressions
  Section 8  Exercises
Chapter Seven  Terms of Payment（支付条款）
  Section 1  Payment Instruments

  Section 2  Terms of Payment
  Section 3  Specimen Letters
  Section 4  Useful Expressions
  Section 5  Exercises
Chapter Eight  Letter of Credit （信用证）
  Section 1  Introduction
  Section 2  Parties in a Letter of Credit
  Section 3  Contents of a Letter of Credit
  Section 4  Categories of Letters of Credit
  Section 5  Basic Documentary Procedure of L/C
  Section 6  Payment Terms in the Contract
  Section 7  Specimens of L/C
  Section 8  Specimen Letters Concerming LC
  Section 9  Useful Expressions
  Section 10  Exercises
Chapter Nine  Shipment and Ocean Bill of Lading （B/L）（装运及海运提单）
  Section 1  Ocean Transport
  Section 2  Terms of Shipment in the Contract and the Covering LC
  Section 3  Types of Ocean Bill of Lading
  Section 4  Contents of Ocean B/L and Its Making
  Section 5  Specimen Letters
  Section 6  Useful Expressions
  Section 7  Exercises
Chapter Ten  Packing（包装）
  Section 1  The Importance of Packing in Foreign Trade
  Section 2  Packing Terms in Foreign Trade
  Section 3  Different Kinds of Transportation Packing and Their Packaging Containers
  Section 4  Packing Marks
  Section 5  Packing List & Weight List
  Section 6  Specimen Letters
  Section 7  Useful Expressions
  Section 8  Exercises
Chapter Eleven  Insurance （保险）
  Section 1  Insurance in Foreign Trade
  Section 2  Marine Insurance
  Section 3  Types of Coverage
  Section 4  Effecting Insurance
  Section 5  Specimen Letters
  Section 6  Useful Expressions
  Section 7  Exercises
Chapter Twelve  Complaints， Disputes and Claims （投诉、争议与索赔）
  Section 1  Definition of Complaints， Disputes and Claims
  Section 2  Different Types of Complaints， Disputes and Claims
  Section 3  Specimen Letters
  Section 4  Useful Expressions
  Section 5  Exercises
Chapter Thirteen  Agency （代理）
  Section 1  Introduction
  Section 2  Relations between Principal and Agent
  Section 3  What to Be Covered in Agency Agreement

  Section 4  Specimen Letters
  Section 5  Useful Expressions
  Section 6  Exercises
Chapter Fourteen  Business Fax and Email Writing （商务传真和电子邮件写作）
  Section 1  Introduction
  Section 2  Fax
  Section 3  Email
  Section 4  Useful Expressions
Chapter Fifteen  Documentation in International Trade （外贸单证）
  Section 1  Introduction
  Section 2  Kinds of International Trading Documents
  Section 3  Issues Concerning Documents
  Section 4  Specimens
  Section 5  Useful Expressions
Enclosure：International Commercial Terms
Reference

内容大纲

作者介绍

目录

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