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内容大纲
本书系统介绍了商务词汇、商号与商务名片、商标与品牌、商务广告、商品说明书、商务礼仪及祝词、商务信函、商务合同与协议、国际商务信用证、备忘录、商务报告、上市公司年报、企业介绍、宣传资料等知识，并通过强化实践实训提高学生的应用能力与技能。
本书既可作为本科国际贸易、工商管理、金融保险等专业的首选教材，也可用于商务从业者的在职岗位培训，并为广大中小微商贸企业和大学生就业创业提供有益的学习指导。 -
作者介绍
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目录
Unit 1 Introduction to Business English Translating
Unit 2 Business Terms and Expressions
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 3 Company Names and Business Cards
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 4 Brands and Trademarks
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 5 Business Advertisement
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 6 Commodity Specifications
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 7 Ceremonial Address
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 8 Business Correspondence (Ⅰ)
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 9 Business Correspondence (Ⅱ)
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 10 Business Contracts and Agreements
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 11 International BusinessCredit
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 12 The Memorandum
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 13 Business Reports
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 14 The Annual Report of Listed Companies
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 15 Company Profile and Publicity Materials
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
Unit 16 Tourist Publicity Materials
Section 1 Theme Lead-in
Section 2 Translation Warming-up
Section 3 Topic Features and Translation Principles
Section 4 Translating Strategies, Samples and Training
Section 5 Extensive Expression
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