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内容大纲
本教程主要培养学生的阅读理解能力、语言观察能力、逻辑思维能力、跨文化沟通能力、通过阅读获取信息的能力等。本教程把提高学生的阅读技能、培养阅读兴趣、养成良好的阅读习惯和扩大词汇量也作为预设目标。
每单元的阅读材料涉及国际商务的一个领域，如营销、金融、会计、审计、税务、跨国公司、投资、物流、房地产、统计、商务、贸易、法律、运输、旅游、银行、广告、零售、批发、保险、电信、国际组织或政府问组织、国际协定等。阅读技巧涉及词汇理解、句子理解、段落理解、篇章理解和快速阅读技巧等。在难度上由浅入深，篇幅上从短到长，循序渐进。 -
作者介绍
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目录
Unit 1 Effective Communication
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: How to Make the Multicultural Work Force Work
Part Ⅴ Test Yourself
Unit 2 Soaring China
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Why the World Should Welcome Competition from Chinese Carmakers
Text B E-shopping Frenzy
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Divergence Seen in Chinese Companies' Development
Part Ⅴ Test Yourself
Unit 3 Home Ownership
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A No Place Like Home
Text B The Horrible Housing Blunder
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: There's Exactly One Good Reason to Buy a House
Part Ⅴ Test Yourself
Unit 4 Staff Management
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: The New International Style of Management
Part Ⅴ Test Yourself
Unit 5 Consumer Behavior
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here's How to Crack the Code on Your Customers' Behavior
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part Ⅴ Test Yourself
Unit 6 Marriage Issues
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Yours, Mine & Mine
Part Ⅴ Test Yourself
Unit 7 Corporate Social Responsibility
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A What Businesses Owe the World: Then and Now
Text B Don't Put People Before Profits
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Social Saints, Fiscal Fiends
Part Ⅴ Test Yourself
Unit 8 Career Success
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It's Time for a Brand New You
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Why Can't You Find a Job?
Part Ⅴ Test Yourself
Unit 9 Positive Attitudes
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Be Happy 'Cause I Choose Happiness
Text B If You Fire People, Don't Be a Jerk about It
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Positive Thinkers
Part Ⅴ Test Yourself
Unit 10 Out-of-the-box Thinking
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A How Fast Can You Learn?
Text B Student Teachers
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Got Ideas?
Part Ⅴ Test Yourself
Unit 11 Time Management
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A 20 Ways to Save 20 Minutes
Text B How Much Time Should CEOs Devote to Customers?
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Time Management in the Age of Social Media
Part Ⅴ Test Yourself
Unit 12 Green Business
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Succeeding as a "Green" Business
Text B The Wellness Boom
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Recycle, Reuse, Reprofit:Startups Try to Make Money Selling Your Stuff
Part Ⅴ Test Yourself
Unit 13 Nimble Leadership
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A How to Act Quickly Without Sacrificing Critical Thinking
Text B Lessons in Agility from a Dancer Turned Professor
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Rethinking Your Approach to the Employee Experience
Part Ⅴ Test Yourself
Unit 14 Special Report on Childhood
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Generation Game
Text B Primal Screens
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: A Never-ending Task
Part Ⅴ Test Yourself
Unit 15 Retirement Planning
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A How Long Will You Live?
Text B Plan Ahead to Beat Retirement Blues
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Over 60 and Overlooked
Part Ⅴ Test Yourself
Unit 16 Era of Big Data
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The Second Age of Reason
Text B Mass Individualism Makes Life Tough for Consumer Product Giants
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Computer Chips and Dip
Part Ⅴ Test Yourself
Appendix: Key to Test Yourself
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