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内容大纲
本书旨在培养具备国际会展行业专业技能的应用型人才，以“实用为主、够用为度”为原则，精选国际会展行业权威语料，结合热点事件、实际案例，确保内容的时效性和实用性。本书按会展活动流程分为八个单元，涵盖展会筹备、设计、推广等内容，每个单元结合“读写译、视听说”技能，强化专业知识与语言技能的融合，培养学生在职场中准确使用英语的能力。
本书可作为旅游专业学生的双语教材，也可作为英语专业学生及英语爱好者的阅读材料，还可作为旅游业从业人员的参考书。 -
作者介绍
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目录
Unit 1 Overview of the Exhibition展会概述
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 2 Exhibition Planning展览策划
Part l Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 3 Booth Design展位设计
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 4 Interpretation参展产品介绍
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 5 Promotion and Marketing推广与营销
Part I Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 6 Operation Management展会运行与管理
Part 1 Lead-in.
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 7 Contacting after Exhibition展后跟进
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
Unit 8 Evaluation and Measurement展后评估
Part 1 Lead-in
Part 2 Reading and Reinforcing
Part 3 Learning and Presenting
Part 4 Accessing and Reflecting
参考文献
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