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- 跨境英语直播(电子商务创业实训系列教材)
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- 作者：编者:石璞璞//刘向红|责编:徐永杰
- 出版社：清华大学
- ISBN：9787302672036
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售价：20.8
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内容大纲
《跨境英语直播》的教学内容、教学案例是跨境电商英语直播工作的真实体现，以跨境电商直播的典型工作流程为依据，系统讲述平台选择、团队组建、直播流程等工作环节；以完成模拟英语直播带货任务为驱动，完成学习情境中的咨询、计划、资讯、决策、实施等学习任务，旨在提升学生的英语表达能力、沟通能力以及跨境直播岗位技能与职业素养。
本书可作为高等院校和职业院校商务英语、国际经济与贸易、跨境电商专业的教学用书，也可作为外贸公司、跨境电商企业的岗位培训和自学用书。
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作者介绍
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目录
Unit 1 Selecting Platform for Live Streaming Marketing
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 2 Team Building of Live Streaming E-commerce
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 3 Live Streaming Positioning
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 4 Product Selection and Selling Points
Setting the Task
Checklist
English for Cross-border E-commerce Live Streaming
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 5 Scripts for Live Streaming E-commerce
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 6 Live Streaming Skills
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 7 Sales Promotion in Live Streams
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 8 Live Streaming Implementation
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 9 Follower Management in Live Streaming
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
Unit 10 Data Analysis and Review
Setting the Task
Checklist
Knowledge Focus
Strategy
Business Culture
Fulfilling the Task
Checklist（活页式任务工单）
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