- 创业英语
- - 作者：编者:汪潇//邹斌|责编:臧燕阳
  - 出版社：上海交大
  - ISBN：9787313310354
  - 出版日期：2024/09/01
  - 页数：155
- 售价：19.6

内容大纲
本书将创新创业主题内容和英语学习体系融合为一体，共有13个单元，每个单元主题分别为商业机会、市场调研、团队与网络、产品与商业计划、进入战略、投资与融资、创业营销、组织运营、创新与新产品开发、领导力与成长、法律事务、社会企业、创业福祉，每单元包含听力、阅读、创业技能和案例学习四个模块，通过创业场景模拟融知识性、趣味性和艺术性于一体。本书专为对国际化创新创业感兴趣的母语非英语人员而开发，旨在帮助读者提高国际化创业环境下必备的英语技能。
本书适合计划去海外创业或从海外引进创业项目的人员、社会上的英语学习者以及大学英语师生使用。
作者介绍
目录
Unit 1  Business Opportunity
  Part A  Listening and Discussion
    Warm-up questions
    Listening: What is a business opportunity?
  Part B  Reading and Language
    Warm-up questions
    Reading: Opportunities and ideas
      Case Ⅰ--Eric Levitan and Atlanta-based Vivo
      Case Ⅱ--Use technologies to create business opportunities--
  Part C  Skills
    Warm-up question
    Listening: Describing a business opportunity
    Writing: What is the business opportunity you identified?
    Speaking: Why is your business idea charming?
  Part D  Case Study
    Discussion with the questions: Which should be the first for YOU FIRST?
    Writing
Unit 2  Market Research
  Part A  Listening and Discussion
    Warm-up questions
    Listening: Why is market research important?
  Part B  Reading and Language
    Warm-up question
    Reading: Market
      Case Ⅰ--SEE Visual
      Case Ⅱ--Fresh Inn
  Part C  Skills
    Warm-up questions
    Listening: How to conduct market research?
    Writing: What is your market research plan?
    Speaking: Sell your market research plan to your business partners
  Part D  Case Study
    Discussion with the questions: No fun in Singaporean market?
    Writing
Unit 3  Team and Networking
  Part A  Listening and Discussion
    Warm-up questions
    Listening: How does my team become excellent?
  Part B  Reading and Language
    Warm-up question
    Reading: Teams
      Case Ⅰ--Team size
      Case Ⅱ--Division of work
  Part C  Skills
    Warm-up questions
    Listening: Introduce your team to investors
    Writing: Describe your team on your official webpage
    Speaking: Introduce your team publicly
  Part D  Case Study
    Discussion with the questions: Big Romance Studio in tough settings

    Writing
Unit 4  Product and Business Plan
Unit 5  Entry Strategies
Unit 6  Pitching and Financing
Unit 7  Entrepreneurial Marketing
Unit 8  Organization and Operation
Unit 9  Innovation and New Product Development
Unit 10  Leadership and Growth
Unit 11  Legal Issues
Unit 12  Social Entrepreneurship
Unit 13  Entrepreneurial Well-being
Answers
Listening Materials

内容大纲

作者介绍

目录

同类热销排行榜

推荐书目