- 中国工商管理国际最佳案例获奖精选(第2辑英文版)(精)
- - 作者：编者:中欧案例中心|责编:徐建梅
  - 出版社：东方出版中心
  - ISBN：9787547325179
  - 出版日期：2024/09/01
  - 页数：269
- 售价：58

内容大纲
本书展示了“中国工商管理国际最佳案例奖”的一些获奖案例。在2018年至2022年期间举办的大赛中共有63个案例获奖，本书收录了其中13个案例。
这13个案例各有侧重。一些案例研究如何通过新技术和创新获取价值，或探讨战略、商业模式和财务业绩之间错综复杂的关系（例如，Freshippo、肯德基中国、汇纳科技、极客嘉，以及阿里巴巴与京东）；另一些分析了中国企业在进入国际市场时所面临的挑战及其战略对策（美的和SHEIN）；有一些案例深入探讨了领导力、企业管理、家族企业继承、谈判和冲突管理（伊顿教育、安缇嘉、强大辣椒和奖金风波）；还有两个案例讨论了社会企业如何更好地平衡其社会目的与财务可持续性，以及公司如何将社会创新与商业创新相结合（老爸测评和阿斯利康）。这些案例来自中国和国际商学院，凸显了全球对中国商业和管理动态的关注。
作者介绍
目录
Introduction
1 Freshippo: Data-Driven Business Model Innovation
  Data-Driven Business Model
  Data-Driven Core Competencies
  Data-Driven Product Selection
  Warehouse Management
  Store Operation
  Order Fulf illment
  Logistics and Distribution
  Other Technology-Driven New Retailers
  The Future of Freshippo
2 Daddy Lab: A Chinese Social Enterprise’s Dilemma
  Founder: Wenfeng Wei
  Discovering and Solving a Social Problem
  Voluntary Testing through Crowdfunding
  “Internet Celebrity E-commerce” Model
  Establishing Standards and Driving Social Reform
  Amplifying Social Impact
  Daddy Lab’s Dilemma
3 SHEIN: Redef ining Global Fast Fashion
  Background Note
  Business Model
  Aggressive Marketing
  Global Footprint
  Results
  Challenges
4 A Dispute Over Year-end Bonuses (A)
  Company Prof ile
  Primary Figures
  The Ins and Outs
5 Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo
  Ng’s Entrepreneurial Experience
  The Development of EtonHouse
  Paradoxical Leadership
  New Stage: Leadership in Transition
  Post–COVID–19: Expansion in China
6 Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions
  The Argentina Winery Industry and the Antigal Group
  New Energy Introduced
  Relationships Among Different Generations
  Family Business Management
  Entering the Chinese Market
  Taking Antigal to the Next Level
7 Geek : Challenges and Growth in the World of Autonomous Warehouse Robotics
  Starting Geek
  What Warehouse Robots Should Be Produced
  Resolving the Sales Dilemma
  Balancing Customization and Scale Production
  The End
8 AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey

  About AZ and China’s Pharmaceutical Market
  China’s Pharmaceutical Market
  Leon Wang
  Innovating at AZ-China
9 Midea in India
  Introduction of Midea Group
  International Expansion of Midea
  Entering the Indian Market
  Choosing a Partner: Carrier
  Challenges Facing Midea in the Indian Market
10 Alibaba vs. JD.com: Strategies, Business Models, and Financial Statements
  JD and Alibaba’s Listings
  China’s Retail Industry
  Alibaba: Just an E-Commerce Operator
  JD: A Rising Star
11 Being United and Working Together: Qiangda Chilli Leads to a Win-Win Outcomes
  The Journey from Nothing to Something
  Courage to Go Against the Stream
  A Journey of a Thousand Miles Started with the First Step
  Long and Arduous Journey Completed Through Unremitting Efforts
  Journey from “Lone Battle” to “Mutual Development”
  A Long, Tough Road Ahead
  12 KFC China: Building Competitive Advantages Through
  Digitalization
  The Rise of New Catering
  KFC in China
  Tapping into Digital Resources
  Heightening the User Experience Digitally
  Digital Technology in the Future KFC
  13 Winner Technology: Big Data Disruption in the Retail Industry
  Brick-and-Mortar Retail: Change and Challenges
  Big Data Application in Brick-and-Mortar Retail
  Winner Technology
  Challenges Ahead
Appendix
Award List of The Global Contest for the Best China–Focused Cases (2015—2022)

内容大纲

作者介绍

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