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内容大纲
本书第一版2015年3月出版。几乎涵盖了对外商贸活动的各个方面。各章配有背景知识、热身话题、词语注释、对话技巧、关键句型、练习与答案、对话翻译等项目。该书力求贴近国际商贸实际,语言生动活泼,材料实用、有效、易记,可以帮助学习者了解和掌握实用商贸口语会话,提高学习者在国际商贸背景下应用英语进行有效口语沟通与交流的能力。第二版以工作过程为导向,以行动体系为依据,梳理每篇课文的主题,理清每篇课文的编排思路。以任务型教学为指导构建内容,使课文中的内容形式更活泼有趣;让学生能掌握课文中的英语表达,更能体现以递进式训练为主线的训练方式;依托现代教育多媒体技术,实现角色扮演与会话、跟读、口译、测试等功能,2版保持原有书籍的体系和框架,进行了个别内容的修改。 -
作者介绍
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目录
Part one International Business English Coversation
Unit 1 Meeting Foreign Guests
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 2 Making Phone Calls
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 3 Traveling on Business
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 4 At the Hotel41 Section
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 5 At the Restaurant
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 6 Visiting and Sightseeing
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 7 Company and Products
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 8 Marketing
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 9 Meeting
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 10 Recruitment
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Part Two Practical Course
Unit 1 Enquiries and Offers
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 2 Acceptance and Order
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 3 Terms of Payment
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 4 Packing and Labeling
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 5 Commodity Inspection and Customs Declaration
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 6 Shipment and Delivery
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 7 Insurance
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 8 Conclusion of Business and Contract
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 9 Claims and Aftersales Services
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 10 Agency
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
参考文献
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