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内容大纲
本教材以培养高素质技能型人才为目标，立足于国际商务活动的典型工作任务，打破以知识为线索的传统编写模式，创新性地以外贸工作人员的工作内容为线索，充分体现“能力本位、业务导向”的原则。教材内容围绕进出口外贸业务流程编写，涉及国际商务活动中建立业务关系、询报还盘、确认、订货、支付、包装、装运、保险、投诉、理赔以及跨境电商等环节中的商务英语信函撰写。另外，本教材最后还搜集了互联网时代聊天软件平台的真实商务沟通截图作为一手学习案例。
本书主要适用于高等职业教育商务英语、国际贸易、国际商务等专业教学使用，也适用于应用型本科相关专业或作为国际贸易从业人员参考用书。 -
作者介绍
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目录
Introduction: A Basic Overview of Business English Correspondence
Module One Introduction to Business English Correspondence
Section One Objectives
Section Two The Concept of Business English Correspondence
Section Three The Types of Business English Correspondence
Section Four The Structure & Format of Business English Correspondence
Section Five The Addressing Envelopes of Business English Correspondence
Section Six Four Types Writing Principles of Business English Correspondence
Section Seven Exercises for Module One
Project I Transaction Preparation
Module Two Establishing Business Relations
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main points for Establishing Business Relationships
Section Eight Exercises for Module Two
Project II Business Negotiation
Module Three Enquiry, Offer, Counteroffers & Acceptance
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Enquiry, Offer & Counteroffers
Section Eight Exercises for Module Three
Project III Conclusion of Contract
Module Four Order & Confirmation
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Orders Letter
Section Eight Exercises for Module Four
Project IV Performance of Contract
Module Five Payment
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main points for Payment Letter
Section Eight Exercises for Module Five
Module Six Packing
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Packing Letter
Section Eight Exercises for Module Six
Module Seven Shipment
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Shipment Letter
Section Eight Exercises for Module Seven
Module Eight Insurance
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Insurance Letter
Section Eight Exercises for Module Eight
Project V After-Sales Service
Module Nine Complaints, Claims & Settlement
Section One Objectives
Section Two Introduction & Typical Structure
Section Three Words & Expressions
Section Four Sample Letters
Section Five Cases Study
Section Six Useful Sentences
Section Seven Main Points for Complaints Claims & Settlement Letter
Section Eight Exercises for Module Nine
Appendix Ⅰ Correspondence Terms and Phrases
Appendix Ⅱ Screenshots of Real Cases of Correspondences
References
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