- 跨文化商务交际实务(高职院校数字商贸系列教材)
- - 作者：编者:梁志华//温舒蕾|责编:杨丹璇
  - 出版社：首都经贸
  - ISBN：9787563837984
  - 出版日期：2025/01/01
  - 页数：339
- 售价：19.6

内容大纲
本教材以商务英语、国际贸易、跨境电商、电子商务等专业的培养目标、培养规格为依据，对标《商务英语专业教学指南》，针对跨文化交际课程所提出的教学目标与教学内容要求。本教材实用而精细的教学设计、多维度的教学任务、数字化的教学资源支撑，旨在帮助学习者不仅能够系统学习并掌握跨文化商务交际的理论知识，而且能够通过来自真实的跨文化交际案例分析，培养跨文化交际意识，实现理实结合、中外比较）思辨能力提高的教学目标。
作者介绍
梁志华，男，汉族，广东广州人，广州城建职业学院副教授，广东省翻译协会高级会员。从事国际交流合作与跨文化交际教学与实践研究二十余年。发表学术论文10多篇，在复旦大学、暨南大学等出版社出版高校教材8部。先后在瑞士布勒公司等国际公司从事翻译和口译工作数年，在德国开姆尼兹大学、英国布莱福德福、美国大西洋城凯波社区学院、新加坡南洋理工学院进行访学与国际交流，开展跨文化研究工作。
目录
Unit 1 Culture
  Part A What is Culture
  Part B Culture is Learned
  Part C Culture is Dynamic
  Part D Cultural Identity
  Part E Culture is Integrated and Based on Symbols
Unit 2 Intercultural Business Communication
  Part A Communication
  Part B Intercultural Communication
  Part C Intercultural Business Communication
  Part D How to Communicate Effectively in the Workplace？
Unit 3 Cultural Patterns
  Part A Culture and Context
  Part B Value Orientations
  Part C Cultural Dimensions
Unit 4 Intercultural Communication Barriers and Adaptation
  Part A Introduction to Intercultural Communication
  Part B Understanding Cultural Barriers
  Part C Culture Shock
  Part D Adaptation Processes
Unit 5 Verbal Intercultural Business Communication
  Part A Verbal Communication
  Part B Pragmatics in Intercultural Communication
  Part C Oral Communication
  Part D Written Communication
  Part E Language Diversity and Translation Problems
Unit 6 Nonverbal Intercultural Business Communication
  Part A Nonverbal Communication
  Part B Body Language
  Part C Para-Language
  Part D Time Language
  Part E Spatial Language
Unit 7 Intercultural Management
  Part A The Effect of Culture on Management
  Part B Multicultural Team Management
  Part C Business Ethics and Social Responsibilities
Unit 8 Intercultural Marketing
  Part A Cross-Cultural Marketing
  Part B Intercultural Marketing Strategies
  Part C Standardization and Localization
  Part D Strategies for International Marketers
Unit 9 Intercultural Business Negotiation
  Part A What is Negotiation
  Part B Preparing for Negotiation
  Part C Strategies for Making Concessions
  Part D Different Negotiation Styles
Unit 10 Intercultural Business Etiquette
  Part A The Significance of Etiquette
  Part B Initial Business Relationships
  Part C Social Entertainment

  Part D Gift Giving and Receiving
  Part E Humor and Taboos in Business
Unit 11 Intercultural Business Workshop
  Part A Recruitment and Selection
  Part B Sales and Customer Service
  Part C Accounting Management

内容大纲

作者介绍

目录

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