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内容大纲
第二版教材的修订结合应用技能型院校的教学特色,体现党的二十大精神,按照“必须、够用”的原则进行本次修订,注重实用性与知识性并重,将外贸专业英语与相关的国际贸易知识有机结合起来,结构严谨,深入浅出。每章内容包括国际贸易通行惯例及相关业务知识简介、相关信函的写作要求、信函实例、注释、常用表达方式及充足的各式练习。通过大量的实例、注释及练习,系统地展示和强化了外贸的业务流程、函电格式、基本结构、写作特点、专业术语、常用词组、相关句型、常见表达方式等,内容针对性强,注重实用与交际能力的培养,语言规范,可操作性强。学生通过本书学习,能举一反三,熟练地学以致用。 -
作者介绍
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目录
Chapter One Basic Knowledge of Business Letter Writing
Section One Introduction of Business Letter Writing
Section Two Layout of a Business Letter
Section Three Structure of Business Letter
Section Four Addressing Envelopes
Section Five Good Writing Principles
Section Six Some Rules of Good Writing
Section Seven Useful Words & Expressions
Section Eight Useful Sentences
Section Nine Exercises
Chapter Two Establishing Business Relations
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Three Status Inquiries
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Four Sales Promotion
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Five Inquiries and Replies
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Six Offers and Quotations
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Seven Counter offers
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Eight Orders and Fulfillment
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Nine Sales Confirmation and Purchase Contract
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Ten Payment
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Eleven Packing
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Twelve Shipment
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Thirteen Insurance
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Fourteen Agency
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Chapter Fifteen Complaints and Claims and Settlement
Section One Introduction
Section Two Writing Guide
Section Three Specimen Letters
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercises
Appendix Try Your Hand
参考文献
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