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内容大纲
本教程涵盖工商管理领域的多个方面，包括但不限于市场营销、人力资源管理、战略管理、财务管理等核心内容。文章均选自近年英美工商管理类报章、杂志，语言纯正，专业术语地道。将英语学习与工商管理专业知识紧密结合，使读者在学习的同时能够提升实际应用能力。
本教程适用于工商管理类本科高年级学生、MBA/EMBA学生、工商管理类硕士/博士研究生等，同时也适用于具有一定英语基础和相关工商管理知识背景的专业人士、学者以及对此领域感兴趣的读者。 -
作者介绍
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目录
Chapter 1 MARKETING
Section A Text
5 Ways Marketing Leaders Can Drive More Value in 2022
Section B Additional Reading
Digital Marketing Trends that Are Changing the Way We Market to Consumers
Chapter 2 HUMAN RESOURCE MANAGEMENT
Section A Text
Job Seekers: Get HR on Your Side
Section B Additional Reading
New Research: The Skills That Make an Entrepreneur
Chapter 3 ACCOUNTING
Section A Text
The Management Accountant and Customer Profitability
Section B Additional Reading
The Management Accountant and Non financial Information
Chapter 4 LOGISTICS
Section A Text
The Road Ahead: Logistics Industry Predictions for 2023
Section B Additional Reading
The Physical Internet
Chapter 5 CORPORATE CULTURE
Section A Text
How to Build a Positive Company Culture
Section B Additional Reading
The Importance of Corporate Culture to Merger Success
Chapter 6 BUSINESS ETHICS
Section A Text
Powerlessness Corrupts
Section B Additional Reading
Learn about Business Ethics
Chapter 7 THE ART OF LEADERSHIP
Section A Text
Five Leadership Lessons You Won't Learn in B-School
Section B Additional Reading
Leadership Styles
Chapter 8 TEAMWORK SPIRIT
Section A Text
Team-Building Exercises for Tough Times
Section B Additional Reading
Building Team Performance
Chapter 9 COMMUNICATION AT WORK
Section A Text
Will You Be My Friend
Section B Additional Reading
Organizational Skills in the Workplace
Chapter 10 THE DEVELOPMENT OF ENTERPRISES
Section A Text
Dynamism Rules: A Plan for Reinstating Effective Competition
Section B Additional Reading
How to Go from Small to Super
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