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内容大纲
本教材以商务英语写作的实际需求为导向，涵盖了国际贸易中的商务信函、商务合同、商务报告等，日常办公中的会议议程、通知与通告、办公备忘录、会议纪要等，以及邀请函、慰问函、个人简历、求职信、推荐信等多种常见文体。在内容编排上，我们遵循由浅入深、循序渐进的原则，从基础的写作规范与技巧入手，逐步引导学习者掌握各类文体的写作要点与策略。每个单元都配有丰富的实例分析，这些实例均来源于真实的商务场景，经过精心筛选与改编，既保留了商务写作的原汁原味，又兼顾了教学的针对性与实用性。通过详细剖析实例的结构布局、语言风格、词汇运用等要素，让学习者可以直观地了解不同商务文体的写作规范与要求，从而在实践中举一反三，灵活运用所学知识。
本教材特别强调商务思维与写作技巧的融合，引导学习者在写作过程中培养严谨的逻辑思维、敏锐的市场洞察力以及跨文化沟通意识。
本教材适用于高等院校商务英语专业或方向、国际贸易和工商管理专业的学生，也可为大学英语的拓展课程使用，还可作为国际商贸从业人员的必备用书。 -
作者介绍
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目录
Contents
Unit 1 Overview of Business Writing（商务信函写作格式和结构）
1. Related business knowledge
2. Format of business letters
3. Structure of business letters
4. Useful expressions
?Exercises
?Extra reading
Unit 2 Establishing Business Relations（建立贸易联系）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 3 Enquiries and Quotations, Offer and Counter - offer（询价和报价、发盘和还盘）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 4 Order, Acceptance and Refusal（订单、接受订单及谢绝订单）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 5 Payment and Settlement of Accounts（付款与结账）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 6 Fulfillment of a Contract（合同的履行）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 7 Packing, Shipment and Insurance（包装、装运、保险）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 8 Routine Claims and Adjustments（日常索赔及理赔）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 9 Notices and Announcements（通知与通告）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 10 Memos（办公备忘录）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 11 Agenda and Minutes（会议议程和会议纪要）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 12 Reports and Charts（报告和图表）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Overview of
Business Writing
Unit 13 Invitations, Thank - you Letters and Letters of Congratulation（邀请函、感谢信、祝贺函）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 14 Letters of Condolence, Letters of Apology and Farewell Letters（慰问函、道歉函和告别函）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 15 Résumés, Cover Letters and Employment Ads（个人简历、求职信、招聘广告）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 16 Letters of Recommendation, Letters of Reference and Letters of Resignation（推荐信、证明信和辞职信）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
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