- 五菱之光(一部造车史英文版)(精)
- - 作者：林雪萍|责编:马文哲
  - 出版社：电子工业
  - ISBN：9787121500015
  - 出版日期：2025/04/01
  - 页数：288
- 售价：67.2

内容大纲
本书探讨了中国制造业实力的崛起，为一家地区汽车企业的非凡历程提供了引人入胜的叙述。从一开始，这家企业就面临着严峻的挑战，最终确立了自己作为全球巨头的地位。这个故事以中国60多年来工业发展的戏剧性背景为背景，为了解中国汽车行业令人心碎的传奇故事提供了一扇窗户。这是一个关于韧性和增长的故事，说明了当地和国际动态之间错综复杂的相互作用。三个引人注目的元素无缝地交织在叙事中：企业家坚定不移的决心、制造业体系的变革之旅以及定义中国制造业时代的动态趋势。这些元素共同塑造了一幅宏伟而充满活力的工业活力和雄心的图景。
作者介绍
林雪萍，北京联讯动力咨询公司总经理、上海交通大学中国质量发展研究院客座研究员、天津大学兼职教授、南山工业书院发起人。从事全球产业观察与企业技术战略研究，长期跟踪全球先进制造、制造创新模式和数字化转型。已编著《灰度创新：无边界制造》《美国制造创新研究院解读》《智能制造术语解读》《工业互联网创新之路》等图书，并在《哈佛商业评论》《瞭望周刊》发表多篇文章。主持深耕智能制造的微信公众号“知识自动化”和面向工业观察的微博头条“南山林雪萍”。
目录
Chapter 1 Prologue: One City, One Legacy
Chapter 2 Bygone Tales Along the Liujiang River 1958-1998
  2.1 Nationwide Dreams of Automobiles
  2.2 A Quest for Direction
  2.3 The Ephemeral Arc of Joy
  2.4 The Rise of Mini Vehicles
  2.5 The Year of Administrative Intervention
  2.6 The Strategic Reorientation of Two Cities
  2.7 The Essence of the Enterprise
  2.8 Steadfast in the Tide: The Unswerving Path to Rewards
Chapter 3 The Maelstrom of Transformation 1999-2000
  3.1 Crisis in State Owned Enterprises
  3.2 The Surge of Youthful Vigor
  3.3 Historical Echoes of Flaming Torches
  3.4 The Second Salvo of Reforms
  3.5 The Commanding Presence of the ISO 9000 Office
  3.6 The Lament of the Weeping Cars
  3.7 Striking with a Masterstroke
  3.8 Forging Wuling’s Manufacturing DNA
  3.9 The Stone of Burden and the Sword of Peril
Chapter 4 The Whirlwind of Joint Ventures 2001-2002
  4.1 Joint Ventures: A Race Against Time
  4.2 A Half Torn Business Card and Three “In Laws”
  4.3 The Widest Road Ever Crossed
  4.4 A Lamb in the Wolf’s Embrace?
  4.5 A Pot of Traditional Chinese Medicine
  4.6 Gains for All Parties
Chapter 5 The Age of Iconic Vehicles 2003-2008
  5.1 Farewell to Flat Fronted Vehicles
  5.2 First Strike in the Auto Wars
  5.3 A Spring’s Ambition
  5.4 From Joke to Jewel
  5.5 The Sky Is the Limit
  5.6 Quality’s Quantum Leap
  5.7 Bridging North and South: A Tale of Two Bases
  5.8 Crazy Gambit, Winning Hand
  5.9 Battle for the Discourse of Power
Chapter 6 The Million Milestone Unveiled 2009-2010
  6.1 Global Spotlight
  6.2 Quality Crowned Legendary
  6.3 Excellence Evolved in the 4S Store Saga
  6.4 The Perceived Quality
  6.5 The Most Important Car in the World
  6.6 Global Strategy: GM’s Calculated Moves
Chapter 7 Passenger Cars: From Cocoon to Butterfly 2011-2019
  7.1 Dawn of Autonomy
  7.2 Baojun’s Debut Bout
  7.3 The Unity of Squads
  7.4 The Chief Test Driver
  7.5 Sharing a Ride to Navigate Uncharted Waters

  7.6 The Baptism of Independence
  7.7 Crafting a Unique Essence
  7.8 Peaks and Valleys: Mastering the Balance
  7.9 Navigating the Smart Innovation Maze
Chapter 8 Minimalism Redefined 2020
  8.1 The “950” Initiative: Saving Wuling!
  8.2 Pursuing Success without Subsidies
  8.3 “Three Good Student” Meets Liuzhou Model
  8.4 Sizing Down: The Big Challenge
  8.5 Pivot to Demand: Creating What the People Need
  8.6 Epic Journey: The Grand Relocation
  8.7 Banyan Roots: Sourcing Vitality and Mastery from the Depths
Chapter 9 Valor Across Borders 2021
  9.1 At the Intersection of Progress and Regression
  9.2 The Supply Chain Stranglehold
  9.3 Lost and Found Amidst Cultural Ambiguity
  9.4 Blazing Trails Across Barriers
  9.5 Mastery of Localization
  9.6 The Best Diplomatic Engagement
  9.7 An Arduous Ascent
  9.8 Reversing Fortunes: From Downturn to Triumph
Chapter 10 The Road Ahead 2022
  10.1 Dawn of Electrification
  10.2 The 2C Revolution
  10.3 Shifting from Funnel to Hourglass
  10.4 Nostalgia’s Sweet Return

内容大纲

作者介绍

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