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内容大纲
《商务英语阅读教程》（第三版）依照《高等学校课程思政建设指导纲要》和《普通高等学校本科商务英语专业教学指南》等相关文件要求，围绕商务英语本科专业国际化、复合型和应用性的专业特点，以及素质、知识和能力三位一体的人才培养规格，对内容做了较大幅度的更新：新增了体现中国立场、中国智慧、中国价值的文章，和中国在相关国际组织中发挥积极作用促进区域经济合作的文章；在课程思政方面，通过调换选文、改进习题等等方式鼓励学生讲好中国故事，力求润物细无声。本教程主要培养学生的阅读理解能力、语言观察能力、逻辑思维能力、跨文化沟通能力、通过阅读获取信息的能力等。本教程把提高学生的阅读技能，培养阅读兴趣，养成良好的阅读习惯和扩大词汇量也作为预设目标。第三版保持并强化了复合性、权威性、可读性、系统性等特色。为了给教师提供教学参考和方便学生自学，教师用书包含了背景知识、补充注释和参考答案。 -
作者介绍
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目录
Unit 1 Changing Labor Market
Part I Pre-reading Questions
Part II Extensive Reading
Text A China's Changing Labor Market — Trends and Future Outlook
Text B ChatGPT: How Generative AI Could Change Hiring as We Know It
Part III Reading Skills
Part IV Supplementary Reading: GDP
Part V Test Yourself
Unit 2 A Country's Business Strategies
Part I Pre-reading Questions
Part II Extensive Reading
Text A The New Silk Road
Text B Bankers VS. Mattresses
Part III Reading Skills
Part IV Supplementary Reading: Deflation
Part V Test Yourself
Unit 3 Economy
Part I Pre-reading Questions
Part II Extensive Reading
Text A Chinese Banking System: Introduction to the Chinese Banking System
Text B A New World Economic Order
Part III Reading Skills
Part IV Supplementary Reading: Digital Taylorism
Part V Test Yourself
Unit 4 International Commercial Law
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Law and Its Major Systems
Text B The Dispute Settlement System of WTO
Part III Reading Skills
Part IV Supplementary Reading: Trade Secrets and Patents Compared
Part V Test Yourself
Unit 5 Marketing
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Concepts of Promotion
Text B The Meaning of "Place" in Marketing
Part III Reading Skills
Part IV Supplementary Reading: Marketing Research
Part V Test Yourself
Unit 6 Finance
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Birth of a European Currency: the Euro
Text B International Capital Market
Part III Reading Skills
Part IV Supplementary Reading: Balance of Payments (BOP)
Part V Test Yourself
Unit 7 International Payments
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction to International Payments
Text B Factoring
Part III Reading Skills
Part IV Supplementary Reading: Transfer — Definition in Finance and Types
Part V Test Yourself
Unit 8 Accounting
Part I Pre-reading Questions
Part II Extensive Reading
Text A Accounting and Double-Entry System
Text B About International Accounting
Part III Reading Skills
Part IV Supplementary Reading: The Most Fundamental Accounting Principle
Part V Test Yourself
Unit 9 International Logistics
Part I Pre-reading Questions
Part II Extensive Reading
Text A Advantages of International Logistics
Text B About Logistics
Part III Reading Skills
Part IV Supplementary Reading: How China Is Emerging as One of the World Leaders in the Transportation and Logistics Industry
Part V Test Yourself
Unit 10 International Investments
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Investment
Text B Foreign Direct Investment
Part III Reading Skills
Part IV Supplementary Reading: FDI Behavior of MNCs
Part V Test Yourself
Unit 11 Business Culture
Part I Pre-reading Questions
Part II Extensive Reading
Text A To Bow or to Shake Hands? — Cultural Differences and Networking Etiquette
Text B A Guide to China's Business Culture & Etiquette
Part III Reading Skills
Part IV Supplementary Reading: Doing Business in China
Part V Test Yourself
Unit 12 International Events
Part I Pre-reading Questions
Part II Extensive Reading
Text A MICE Industry and Its Players
Text B Key Factors for Successful Events
Part III Reading Skills
Part IV Supplementary Reading: Essential Elements of the MICE Market
Part V Test Yourself
Unit 13 Tourism and the Hotel Industry
Part I Pre-reading Questions
Part II Extensive Reading
Text A Tourism, Globalization and Sustainable Development
Text B Home away from Home
Part III Reading Skills
Part IV Supplementary Reading: Preparing for the Hotel Sales
Part V Test Yourself
Unit 14 Insurance
Part I Pre-reading Questions
Part II Extensive Reading
Text A Insurance and Claim
Text B Cargo Insurance
Part III Reading Skills
Part IV Supplementary Reading: Types of Insurance Providers
Part V Test Yourself
Unit 15 E-Commerce
Part I Pre-reading Questions
Part II Extensive Reading
Text A Live Commerce: the Future of Shopping Enhanced by Streaming
Text B An Introduction to Electronic Commerce
Part III Reading Skills
Part IV Supplementary Reading: Next Generation of E-Commerce — M-Commerce
Part V Test Yourself
Unit 16 Globalization
Part I Pre-reading Questions
Part II Extensive Reading
Text A A Changing Nation: the Effects of Globalization on China
Text B What Is Globalization?
Part III Reading Skills
Part IV Supplementary Reading: Managing Globalization — Isolation Is Not the Answer
Part V Test Yourself
Appendix: Key to Test Yourself
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