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- 旅游经济学(英文版旅游管理双语系列教材普通高等学校十四五规划旅游管理类精品教材)
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- 作者：编者:姜真林//张浩|责编:黄梓芮|总主编:史达
- 出版社：华中科技大学
- ISBN：9787577218250
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售价：23.92
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内容大纲
本书以西方主流经济学理论为基础，探讨旅游活动的经济问题。前六章主要从需求和供给等微观经济层面分析旅游活动，具体包括导论、旅游需求、旅游供给、旅游市场机制、旅游产业结构—行为—绩效分析、政府在旅游发展中的作用；第七章简要分析旅游企业会计与旅游经济影响。本书在每章开头通过思维导图与学习目标呈现该章知识要点及各要点间的逻辑关系，以帮助读者全面掌握内容。
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作者介绍
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目录
Chapter 1 Introduction
Section 1 What Is Tourism?
Section 2 Tourism Activity and Tourism Economic Activity
Section 3 Formation of Tourism Economics
Chapter 2 Tourism Demand
Section 1 Complexity of Tourism Demand
Section 2 Measuring Tourism Demand
Section 3 A Model of Maximum Utility for a Tourist
Section 4 Principles of Tourism Demand
Chapter 3 Supply of Tourism
Section 1 An Introduction to Tourism Enterprises
Section 2 Tourism Attractions
Section 3 Airlines
Section 4 Accommodations
Section 5 Tourism Intermediaries
Section 6 Tourism Destinations
Chapter 4 Tourism Market Mechanism
Section 1 Contradiction Between Tourism Supply and Tourism Demand
Section 2 Pricing Tourism Services
Section 3 Fluctuation of Tourism Market
Section 4 Competitiveness of Tourism Destinations
Chapter 5 SCP Analysis of Tourism Industry
Section 1 An Introduction to Industrial Organization Theory
Section 2 Market Structure of Tourism Industry
Section 3 A General Discussion about Market Behaviors
Section 4 Market Behaviors of Tourism Firms
Section 5 A General Discussion about Market Performance
Section 6 Market Performance of Tourism Industry
Chapter 6 Government Roles in Tourism Development
Section 1 Market Failure and Economic Functions of Government
Section 2 Chinese Characteristics of Government Involvement in Tourism Economy
Section 3 Tourism Industry Public Policy
Section 4 Tourism Industry Management
Chapter 7 Accounting of Tourism Firms and Economic Impact of Tourism
Section 1 CVP Analysis of Tourism Firms
Section 2 Financial Reporting and Analysis of Tourism Firms
Section 3 International Comparisons of Tourism in GDP
Section 4 Tourism Multipliers
Section 5 Tourism Investment and Employment
Section 6 Measurement on Economic Influence of Tourism Activities
References
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